Business Development Executive - SaaS Sales - EdTech

Akademe Edify Tech Solutions; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Nurture in Bengaluru is seeking a proactive Business Development Executive to drive new customer acquisition for our education-focused SaaS platform. You will own the full sales cycle, from prospecting to closure, and work with product and onboarding teams to deliver strong client value.

Ideal candidates have 2–6 years in B2B SaaS sales, can conduct effective demos, and excel at building a robust pipeline while targeting edtech institutions. Some travel may be required.

Qualifications

• 2–6 years of experience in B2B Sales, Business Development, or SaaS Sales.
• Experience selling software, CRM, ERP, EdTech, or tech-based solutions to SMEs.
• Ability to independently generate leads and convert them into paying customers.
• Experience conducting product demonstrations and communicating software value.
• Strong cold-calling, prospecting, follow-up, and negotiation skills.
• Excellent verbal and written communication in English; Hindi advantageous.
• Willingness to travel locally for customer meetings.

Responsibilities

• Identify and prospect coaching centres, training institutes, academies, and educational businesses.
• Generate opportunities through cold calling, LinkedIn, email outreach, referrals, networking, and field visits.
• Own the complete sales cycle from prospecting to closure.
• Conduct online and in-person product demonstrations of Nurture.
• Maintain a healthy pipeline and track sales metrics in the CRM.
• Collaborate with product, onboarding, and customer success teams.

Skills

Cold-calling

Prospecting

Negotiation

Communication (English + Hindi)

Tools

Zoho CRM

HubSpot

Salesforce

Job description

About Nurture

Nurture is a SaaS platform designed to help educational institutions simplify and grow their businesses. Built specifically for coaching centres, training institutes, academies, and other education businesses, Nurture brings together lead management, admissions, student management, fee collection, automated reminders, WhatsApp communication, and business analytics into one integrated platform.

Our goal is simple: help educational institutions spend less time managing operations and more time growing their businesses and delivering quality education.

As we expand our presence across India, we are looking for an energetic and results-driven Business Development Executive to help us acquire new customers, establish strong relationships with educational institutions, and accelerate our growth.

About the Role

We are looking for a motivated Sales / Business Development professional who can take ownership of new customer acquisition for Nurture. The ideal candidate will have experience in B2B sales, preferably selling SaaS, CRM, ERP, EdTech, or other technology solutions to small and medium-sized businesses.

This is a hands-on sales role requiring a combination of prospecting, cold calling, product demonstrations, customer meetings, follow-ups, and deal closures.

You will work closely with the founding and product teams, helping educational institutions understand how Nurture can improve their admissions, operations, collections, and overall business performance.

We are looking for someone who can build their own pipeline, take responsibility for revenue targets, and independently drive opportunities from first contact to closure.

Key Responsibilities

Business Development & Lead Generation

• Identify and prospect coaching centres, training institutes, academies, skill development centres, and other educational businesses.
• Generate new business opportunities through cold calling, LinkedIn, email outreach, referrals, networking, and field visits.
• Identify and connect with institute owners, founders, directors, admissions heads, and other decision-makers.
• Build and maintain a healthy pipeline of qualified prospects.
• Identify new market segments, geographical opportunities, and potential partnerships.
• Proactively follow up with prospects and convert initial interest into qualified sales opportunities.

Sales & Product Demonstrations

• Own the complete sales cycle, including prospecting, qualification, discovery, product demonstrations, negotiations, and closure.
• Understand the operational challenges faced by educational institutions, particularly around admissions, lead follow-ups, fee collections, and student engagement.
• Conduct engaging online and in-person product demonstrations of Nurture.
• Clearly articulate how Nurture can help institutions improve lead conversion, reduce manual work, streamline fee collections, and grow their business.
• Present subscription plans, handle objections, negotiate commercials, and close deals.
• Build relationships with prospects through consistent and professional follow-ups.

Customer Engagement & Collaboration

• Work closely with the product and implementation teams to understand customer requirements.
• Collect feedback from prospects and existing customers to identify product improvement opportunities.
• Ensure smooth handover of newly acquired customers to the onboarding and customer success teams.
• Maintain accurate records of leads, opportunities, follow-ups, and sales activities in the CRM.
• Stay informed about product updates, new features, and competitive offerings.

Sales Targets & Performance

• Own monthly and quarterly new customer acquisition and revenue targets.
• Maintain a consistent pipeline of qualified leads and active opportunities.
• Track key sales metrics, including calls, meetings, demonstrations, conversions, and closures.
• Provide regular pipeline updates and sales forecasts.
• Identify reasons for lost opportunities and recommend improvements to sales messaging and positioning.
• Continuously explore ways to improve sales efficiency and conversion rates.

Required Skills & Qualifications

• 2-6 years of experience in B2B Sales, Business Development, or SaaS Sales.
• Experience selling software, CRM, ERP, EdTech, or technology-based business solutions is preferred.
• Demonstrated ability to independently generate leads and convert them into paying customers.
• Experience conducting product demonstrations and communicating the value of software solutions.
• Strong cold-calling, prospecting, follow-up, and negotiation skills.
• Excellent verbal and written communication skills in English and Hindi proficiency would be an advantage. Any regional language will be an add-on.
• Comfortable interacting with business owners, founders, and senior decision-makers.
• Familiarity with CRM platforms such as Zoho, HubSpot, Salesforce, or similar tools.
• Comfortable with online demonstrations as well as in-person customer meetings.
• Self-motivated, organised, target-driven, and comfortable working in a growing SaaS business.
• Willingness to travel locally for customer meetings when required.

Good to Have

• Prior experience selling software to coaching centres, training institutes, educational institutions, or academies.
• Experience selling subscription-based SaaS products to SMEs.
• Understanding of education business processes such as lead generation, admissions, batch management, student engagement, and fee collection.
• Existing relationships with institute owners or decision-makers in the education sector.
• Experience working in a startup or early-stage SaaS company.
• Familiarity with WhatsApp Business, lead management tools, and digital marketing workflows.