Business Development Executive - IT

Prowen Technologies India P Ltd; Coimbatore District; On-site; INR 152,334 - 182,466; Full time

Benefits offered by this job

Competitive starting salary

Performance-based incentives

Opportunities for skill development

Job summary

An IT company in Coimbatore is seeking a Business Development Executive to focus on lead generation and marketing of software solutions. The ideal candidate should have a Bachelor's degree in Marketing or Business Administration and 1-2 years of marketing experience, preferably in the IT/software industry. This position offers a competitive starting salary of ₹15,000 per month along with growth opportunities and performance-based incentives.

Qualifications

• 1-2 years of relevant experience in marketing, preferably in the IT/software industry.
• Strong communication and presentation skills.
• Ability to work independently and as part of a team.
• Creative mindset with problem-solving abilities.

Responsibilities

• Developing and executing marketing strategies to promote software products and services.
• Conducting market research to identify new opportunities, customer needs, and competitor activities.
• Collaborating with the sales and product teams to align marketing efforts with business goals.
• Preparing reports on campaign performance and lead generation activities.
• Building rapport with contacts and understanding their buying process.
• Identifying opportunities that meet a minimum qualification criteria for the sales team.
• Tending incoming sales calls and emails, and assigning them to sales reps.

Skills

Interpersonal skills

Communication skills

Product presentation skills

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Business Development Executive - IT in Coimbatore (Male candidates preferred)

Industry: Information Technology (Software Development & Web Applications)

Location: Coimbatore

Salary: Starting from ₹15,000/- per month

Experience Required: 1–2 years

About Us

We are a growing IT company specializing in software development and web application solutions. Our mission is to deliver innovative, scalable, and user-friendly products that empower businesses in their digital transformation journey.

Job Role & Responsibilities

As a Marketing Executive, you will play a crucial role in expanding our market reach and creating demand for our software solutions. Your primary focus will be on lead generation and marketing of our software products.

Key responsibilities include:

• Developing and executing marketing strategies to promote software products and services.
• Conducting market research to identify new opportunities, customer needs, and competitor activities.
• Collaborating with the sales and product teams to align marketing efforts with business goals.
• Preparing reports on campaign performance and lead generation activities.
• Build rapport with contacts and understand where the prospect is in the buying process.
• Identify opportunities that meet a minimum qualification criteria for the sales team.
• Tend incoming sales calls and emails, and assign them to sales reps.

We\'re looking for someone with

• Excellent interpersonal, communication, and product presentation skills.

Key Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 1–2 years of relevant experience in marketing, preferably in the IT/software industry.
• Strong communication and presentation skills.
• Ability to work independently and as part of a team.
• Creative mindset with problem-solving abilities.

What We Offer

• Competitive starting salary (₹15,000/- per month) with growth opportunities.
• Attractive performance-based incentives.
• Exposure to a dynamic IT environment and innovative projects.
• A collaborative workplace with opportunities for skill development.