Marketing Executive

Minivet System LLP; Kolkata District; On-site; INR 450,000 - 650,000; Full time

Job summary

Minivet System LLP in Kolkata is seeking an experienced Marketing Executive to promote IT software products and services, generate qualified leads, and contribute to business growth through strategic marketing initiatives.

The role involves planning campaigns, digital and field marketing, lead qualification, market research, and collaboration with the sales team to convert opportunities. A permanent position with fixed salary plus incentives is offered.

Qualifications

• Minimum 3 years of marketing experience (preferably in the IT/software industry).
• Strong understanding of software and services marketing.
• Excellent communication and presentation skills.
• Ability to achieve targets and work independently.
• Basic knowledge of digital marketing tools is an added advantage.

Responsibilities

• Plan and execute marketing campaigns for IT software products and services
• Generate and qualify leads through digital, field, and partner marketing channels
• Conduct market research and competitor analysis
• Coordinate with the sales team to convert leads into business opportunities
• Manage online marketing activities, including social media, email campaigns, and promotional activities
• Prepare marketing performance reports and analysis
• Participate in events, product launches, and client meetings

Job description

Job Position Marketing Executive

Job Overview

We are seeking an experienced and result-driven Marketing Executive to promote IT software products and services, generate qualified leads, and contribute to business growth through strategic marketing initiatives.

Key Responsibilities

• Plan and execute marketing campaigns for IT software products and services
• Generate and qualify leads through digital, field, and partner marketing channels
• Conduct market research and competitor analysis
• Coordinate with the sales team to convert leads into business opportunities
• Manage online marketing activities, including social media, email campaigns, and promotional activities
• Prepare marketing performance reports and analysis
• Participate in events, product launches, and client meetings

Requirements

• Minimum 3 years of marketing experience (preferably in the IT/software industry)
• Strong understanding of software and services marketing
• Excellent communication and presentation skills
• Ability to achieve targets and work independently
• Basic knowledge of digital marketing tools is an added advantage

Employment Type

Permanent Position

• Fixed salary + performance-based incentives
• Long-term career growth opportunities

Temporary Position

• Target-based role
• Minimum fixed salary
• Project-wise commission on successful delivery or sales

Experience

Minimum 3 years

Number of Openings

2

Job Location

Kolkata