Business Development Executive - Franchise Develoment

SpinCare; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

SpinCare Laundry & Dry Cleaning is expanding its franchise network in Kolkata. We seek a proactive Franchise Development Executive to manage inbound inquiries, qualify prospects, and drive follow-ups.

You will explain the business model, ROI projections, and partner responsibilities while coordinating with the Founder for final discussions. The role emphasizes high-quality conversations, persistent follow-ups, and structured CRM management to build a pipeline of qualified meetings with potential

Qualifications

• Graduate with strong sales aptitude and communication skills.
• MBA/PGDM is preferred but not mandatory.
• Experience with digital leads (Meta ads) is a plus.

Responsibilities

• Manage franchise leads from Meta Ads and other channels.
• Initiate contact, qualify prospects, and maintain CRM records.
• Explain SpinCare concept, investment structure, and responsibilities.
• Schedule final discussions with Founder/Management and coordinate follow-ups.
• Provide timely follow-ups and handle objections to progress leads.

Skills

Telephonic communication

Sales & persuasion

Lead qualification

Follow-up management

Objection handling

Consultative selling

WhatsApp communication

Relationship building

CRM management

Negotiation skills

Excel/Google Sheets

English/Hindi/Bengali communication

Education

Bachelor’s degree or higher

MBA/PGDM in Sales or Marketing (preferred)

Tools

CRM software

Excel/Google Sheets

WhatsApp

Meta Ads tools

Job description

Franchise Development Executive

SpinCare Laundry & Dry Cleaning

Location: Kolkata

Employment Type: Full-Time

Department: Franchise Development / Business Development

Reporting To: Founder / Business Head

About SpinCare

SpinCare is an ISO Certifies growing Laundry & Dry Cleaning brand in Kolkata, currently having 12 stores in Kolkata with a centralized processing model and an expanding network of stores.

As part of our expansion strategy, we are looking for a smart, confident, and highly follow-up-oriented Franchise Development Executive who will manage prospective franchise leads generated through Meta Ads and other marketing channels.

This is primarily an inside sales and lead conversion role. The person will be responsible for connecting with incoming franchise enquiries, understanding the prospect's profile, explaining the SpinCare franchise opportunity, qualifying serious prospects, conducting systematic follow-ups, and scheduling qualified candidates for the final discussion with the Founder.

Role Overview

The Franchise Development Executive will own the franchise lead journey from New Lead First Contact Qualification Follow-up Interested Prospect Meeting Scheduled. The objective is not simply to call leads. The objective is to identify genuine franchise prospects, build their interest and confidence in the SpinCare opportunity, and move qualified candidates towards a final business discussion with the Founder.

Key Responsibilities

1. Franchise Lead Management

• Manage all franchise leads generated through Meta Ads, WhatsApp, website enquiries, referrals, and other marketing channels.
• Contact new leads quickly after receiving the enquiry.
• Maintain proper records of every lead and interaction.
• Categorize leads based on interest level, investment capability, preferred location, business background, and readiness to start.
• Ensure that no genuine lead is missed due to lack of follow-up.

2. Initial Franchise Discussion

• Conduct the first-level conversation with prospective franchise partners.
• Understand the prospect's background, current occupation/business, investment capability, location preference, and reason for exploring a franchise.
• Explain SpinCare's business concept, centralized processing model, franchise opportunity, investment structure, and partner responsibilities.
• Answer initial questions confidently and professionally.
• Share approved franchise presentations, brochures, ROI projections, videos, and other information with prospects.
• Create sufficient interest for serious prospects to move to the next stage.

3. Lead Qualification

• Investment capacity
• Preferred location
• Availability of own/rented commercial space where applicable
• Ability to participate in the business as required by the selected model
• Business and professional background
• Understanding of the franchise concept
• Expected timeline for starting the business
• Decision-making authority
• Seriousness and intent

4. Franchise Model Identification

SpinCare has different franchise opportunities suited to different investor profiles. The Franchise Development Executive should understand the eligibility and commercial structure of each model and identify which opportunity is most appropriate for each prospect. The executive should guide and qualify, but should not make unauthorized commitments regarding commercial terms, discounts, territories, ROI guarantees, or exceptions.

5. Follow-Up & Lead Nurturing

• Follow up systematically with interested prospects through calls and WhatsApp.
• Maintain a clear follow-up calendar.
• Reconnect with prospects who did not respond after the first discussion.
• Nurture prospects who are interested but not immediately ready.
• Share relevant information and updates to maintain engagement.
• Identify objections preventing prospects from moving forward.
• Work towards converting warm leads into qualified meetings.
• Ensure every follow-up has a clear next action and date.

No lead should remain unattended simply because the prospect did not respond to the first call.

6. Objection Handling

• Investment
• Profitability
• Business risk
• ROI expectations
• Location
• Revenue potential
• Franchise fees
• Operational involvement
• Competition
• Brand awareness

7. Scheduling Final Discussion

• Brief the prospect about the next stage.
• Schedule the final discussion with the Founder / Management.
• Share all important information about the prospect internally before the meeting.
• Confirm the meeting with the prospect.
• Follow up before the scheduled meeting to minimize no-shows.

8. CRM & Reporting

Maintain an updated lead database/CRM with:

• Lead Name
• Contact Details
• Lead Source
• Location
• Occupation/Business
• Investment Capacity
• Preferred Franchise Model
• Current Lead Stage
• Last Discussion
• Objections/Concerns
• Next Follow-up Date
• Meeting Status
• Remarks

Submit regular reports covering:

• New Leads Received
• Leads Contacted
• Qualified Leads
• Follow-ups Completed
• Interested Prospects
• Meetings Scheduled
• Meetings Completed
• Lead Conversion %
• Reasons for Lead Drop-Off

Key Performance Indicators (KPIs)

Performance will primarily be measured on:

1. Lead Response Time
2. Percentage of Leads Successfully Contacted
3. Number of Meaningful Franchise Discussions
4. Lead Qualification Rate
5. Follow-up Completion Rate
6. Number of Qualified Meetings Scheduled
7. Meeting Show-Up Rate
8. Qualified Lead-to-Meeting Conversion Rate
9. Final Franchise Conversions from Leads Managed
10. CRM/Data Accuracy

The executive should not be evaluated only on the number of calls made. The focus should be on quality conversations, systematic follow-up, qualified meetings, and franchise conversions.

Candidate Requirements

Education

• Graduate in any discipline.
• MBA/PGDM in Sales or Marketing is preferred but not mandatory.

Experience

• 15 years of experience in Inside Sales, Franchise Sales, Business Development, Real Estate Sales, Education Counselling, Insurance Sales, Financial Product Sales, or other consultative sales roles.
• Previous experience handling digital/Meta-generated leads will be strongly preferred.
• Experience in franchise development will be an added advantage.

Required Skills

• Excellent Telephonic Communication
• Strong Sales & Persuasion Skills
• Lead Qualification
• Follow-Up Management
• Objection Handling
• Consultative Selling
• WhatsApp Communication
• Relationship Building
• CRM Management
• Negotiation Skills
• Basic Excel / Google Sheets
• Professional Bengali, Hindi & English Communication

Personal Attributes

• Extremely strong in follow-up
• Confident and persuasive
• Target-oriented
• Self-motivated
• Patient and persistent
• Well-organized
• Good listener
• Professional in communication
• Comfortable speaking with entrepreneurs and investors
• Able to understand customer psychology
• Hungry for conversions
• Accountable for results

What We Don't Want

We are not looking for a telecaller who simply makes calls and updates remarks.

We want someone who thinks: "This lead is my responsibility until I either qualify, convert, nurture, or properly close it."

The person should take complete ownership of the franchise lead pipeline.

What Success Looks Like

• Respond quickly to every new franchise enquiry.
• Build strong rapport with prospects.
• Identify serious franchise candidates early.
• Maintain disciplined and persistent follow-ups.
• Keep the franchise pipeline active and organized.
• Reduce lead leakage.
• Consistently generate quality meetings for the Founder.
• Gradually improve the conversion rate from Meta leads to franchise partners.

Career Growth

A high-performing candidate can grow into:

Franchise Development Executive Senior Franchise Development Executive Franchise Development Manager Head of Franchise Development