We are hiring Business Development Executive / BDE for a leading FMCG company based in Siliguri, West Bengal
Job title: Business Development Executive / BDE
Location: Siliguri, West Bengal
Experience Required: 2+ Years
CTC Offered: Upto 12.25 LPA
Qualification: Any Graduate (MBA Preferred)
Employment Type: Full-Time
Roles and Responsibilities & Key Deliverables
Sales Focus
- Ensure achievement of monthly, quarterly and annual agreed Sales targets within laid down business terms
- Sales target setting and monitoring for Distributors, TSIs at a beat level
- Monitor Actual Sales and mid-course corrections and inputs to reduce variance against expectations
- Sales projection for distribution business
Area & Business Planning
- Identify potential Areas & appoint distributors in line with business strategy
- Plan & allocate ISRs basis market potential
- Formulate & execute the secondary sales plan Area wise, distributor wise, Brand wise, SKU wise
- Conduct JCMs for all TSIs every month and review area performance
Distribution Management
- Ensuring quality of market coverage through effective use of TSI and distribution network
- Develop and ensure implementation of Distribution plan across distributor territories
- Ensure category availability, visibility & freshness (Stock rotation)
- Ensure that the TSIs are servicing the market for breakages & stock destruction
- Formulate and ensure implementation of trade & consumer promotion plans
- Support micro marketing/customer activation initiatives planned for the area
- Competition tracking & providing inputs to the ASM
Distributor Management
- Educate and train the distributors on DMS systems & processes
- Ensure optimal stocking levels and high billing efficiency for all distributors
- Ensure distributor compliance to agreed service levels & credit terms
- Review distributor financial health (pipeline and outstanding)
Freezer Governance
- Ensure effective Freezer Utilization
- Monitor freezer placement and maintenance standards
- Maintain visibility and availability of products through freezer assets
Knowledge/Experience
To effectively perform in this job the position holder must have:
Experience Relevant minimum 2 years experience in the same space, preferably FMCG industry
Professional/ Technical Competencies
- Business Planning and Development
- Ability to plan for sales targets, sales projections and stock planning
- Ability to identify potential business partners, geographies, channels
- Understanding market place dynamics and pulse of trade and shoppers
- Distributor Management: Distributor financial management, commercial policy, investment and ROI
For Further Assistance Call/ WhatsApp Nayana: 9354909519