Business development executive B2C

Crio.Do; Chennai; On-site; INR 420,000 - 660,000; Full time

Job summary

Crio.Do in Chennai is seeking a Business Development Associate (B2C) for an on-site role. You will engage with prospective learners, conduct discovery calls, and communicate Crio.Do's value to drive enrollments.

Responsibilities include lead gen, market research, and presenting demos, with CRM logging and cross-functional collaboration. Ideal candidates will have strong presentation and communication skills, B2C sales or edtech experience, and the ability to meet targets using CRM tools.

Qualifications

• Strong presentation skills for diverse audiences.
• Lead generation, nurturing, and converting leads to paying customers.
• Market research to analyze customer behavior, competitors, and trends.
• Excellent verbal and written communication to explain concepts clearly.
• Experience in B2C sales or edtech is beneficial.
• Comfort meeting targets and using CRM/sales tools efficiently.

Responsibilities

• Generate and qualify leads to drive enrollments.
• Conduct discovery calls and deliver compelling presentations and demos.
• Maintain accurate CRM records of interactions.
• Collaborate with marketing and operations to optimize campaigns.
• Follow up with leads across multiple channels.
• Meet or exceed defined sales targets and conversions.

Skills

Presentation skills

Lead generation

Market research

Communication skills

B2C sales experience

CRM/sales tools

Education

Bachelor’s degree in business/marketing

Tools

CRM tools

Sales tools

Job description

Company Description

Crio.Do is a technology learning platform that helps individuals build real-world skills through work-like experiences curated from the industry. Instead of relying on traditional lectures or video-only content, Crio.Do focuses on building actual products and solving practical problems. Learners gain hands-on experience that closely mirrors real workplace scenarios, enabling them to develop skills that directly translate to professional success. The organization's learning methodology is designed to be immersive, outcomes-driven, and aligned with current industry expectations.

Role Description

The Business Development Associate (B2C) is a full-time, on-site role based in Chennai. The individual in this position will engage directly with prospective learners, conduct discovery calls, and clearly communicate the value of Crio.Do's programs to drive enrollments. Day-to-day responsibilities include generating and qualifying leads, conducting market research to understand customer needs and trends, delivering compelling presentations and demos, and maintaining accurate records of interactions in CRM tools. The role also involves collaborating with marketing and operations teams to optimize campaigns, following up with leads through multiple channels, and meeting or exceeding defined sales and conversion targets.

Qualifications

• Candidates should possess strong Presentation Skills and experience creating and delivering effective Presentations to diverse audiences.
• Candidates should possess skills in Lead Generation, including prospecting, nurturing leads, and converting them into paying customers.
• Candidates should possess Market Research skills to analyze customer behavior, competitor offerings, and emerging trends.
• Candidates should possess excellent Communication skills, both verbal and written, to explain complex concepts clearly and build trust.
• Relevant experience in B2C sales, business development, or edtech is beneficial.
• Ability to work with targets, manage time effectively, and use CRM or sales tools efficiently.
• Bachelor's degree in business, marketing, or a related field is preferred, or equivalent practical experience.
• Comfort engaging with customers in-person and over phone/video, with a learner-focused and ethical sales approach.