Business Development Executive

Mamaearth; Thrissur; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Mamaearth is seeking an experienced Field Sales Leader for Kerala to drive growth by managing distributors and retailers, expanding channels, and ensuring strong in-market execution.

You will lead field teams, train Beauty Advisors, and optimize ROI while traveling across the territory to strengthen brand presence with stockists and salons. A bachelor’s degree is preferred; MBA/PGDM is a plus.

Qualifications

• 7–10 years of field sales experience with 2+ years in personal care/FMCG offline/general trade
• Graduate in any discipline; MBA/PGDM is a plus but not mandatory
• Strong leadership, negotiating, and relationship-management skills
• Willingness to travel extensively within assigned territory

Responsibilities

• Sales & Revenue Generation: Drive secondary and tertiary sales by managing distributors, retailers, beauty advisors and channel partners
• Market Development: Expand retail footprint by onboarding new channels and improving outlet productivity
• Team Leadership: Supervise, train, and motivate field sales team and Beauty Advisors to meet targets
• Distributor & Channel Management: Oversee day-to-day distributor operations, credit management and ROI
• Retail Execution: Ensure in-market execution with visibility, merchandising, and promoter deployment
• Market Intelligence & Reporting: Monitor competitor activity, pricing, schemes and trends; share insights for strategic interventions
• Relationship Management: Build strong relationships with retailers, stockists, salon owners and stakeholders to drive brand loyalty

Skills

Leadership

Communication

Data-Driven

Mobility

Team Leadership

Market Knowledge

Education

Bachelor's degree in Business/Marketing

MBA/PGDM (advantage)

Job description

Role & responsibilities

• Sales & Revenue Generation: Drive secondary and tertiary sales in the assigned area by effectively managing distributors, retailers, beauty advisors, and channel partners.
• Market Development: Expand retail footprint by identifying and onboarding new channels and improving outlet productivity.
• Team Leadership: Supervise, train, and motivate the field sales team and Beauty Advisors to achieve individual and collective targets.
• Distributor & Channel Management: Oversee day-to-day operations of distributors, ensuring compliance, availability, credit management, and ROI optimization.
• Retail Execution: Ensure excellence in-market execution including visibility, merchandising, and promoter deployment in key outlets.
• Market Intelligence & Reporting: Monitor competitor activity, pricing, schemes, and market trends. Share insights with leadership for strategic interventions.
• Relationship Management: Build and nurture strong relationships with key retailers, stockists, salon owners, and other stakeholders to drive brand loyalty.

Preferred candidate profile

• Experience: Minimum 7-10 years in field sales with at least 2 years in the personal care, beauty, or FMCG sector handling offline/general trade channels.
• Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends.
• Graduate in any discipline (Bachelors degree in Business, Marketing, or related field preferred).
• MBA/PGDM is a plus but not mandatory.
• Leadership: Demonstrated ability to manage field teams and drive performance in a competitive environment.
• Communication: Strong interpersonal, negotiation, and relationship management skills.
• Data-Driven: Capable of using data to drive decisions and performance improvements.
• Mobility: Willingness to travel extensively within the assigned territory.