Business Development Executive

NoFluff LLP; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

No Fluff is seeking a sharp Business Development Executive to join our core team. This role blends psychology with persuasion to drive client acquisition and growth across industries.

You will own the sales pipeline, lead discovery calls, draft proposals, and align with marketing to ensure scalable, high-impact campaigns while building long-term partnerships.

Collaborate with creative, strategy, and client teams to ensure every deliverable reflects what buyers want and how they decide.

Qualifications

• 2+ years of proven sales experience in digital marketing or related field.
• Track record of hitting targets and building scalable BD processes.
• Experience with CRM systems and pipeline hygiene.
• Solid understanding of digital marketing and creative services.

Responsibilities

• Lead and manage the end-to-end BD process, from prospecting to closing.
• Draft, design, and format proposals and pitches that are comprehensive and on-brand.
• Own the sales pipeline and drive quarterly BD targets.
• Collaborate with marketing to align paid media, outreach, and performance campaigns.

Job description

No Fluff is seeking a sharp Business Development Executive to join our core team. This role is perfect for sales strategists who understand that business development is where psychology meets persuasion. You'll be driving our agency's growth through strategic client acquisition while leading a team that transforms prospects into long-term partners.

This isn't a research-only role. You'll work directly with creative, strategy, and client teams to ensure every piece of work we produce is grounded in how humans actually think, decide, and buy.

Lead and scale our business development strategy (because growth doesn't happen by accident)

Own our entire sales pipeline and revenue targets, planning and achieving quarterly BD goals aligned with the organisation's potential and your assigned targets

Develop relationships with key decision-makers across industries that matter

Create and optimise our sales processes to ensure scalability and efficiency

Align with strategy and creative teams from the outset, so what you pitch is exactly what we can deliver

Partner with the marketing team to keep our paid media and social communications consistent, work with the email outreach team to sharpen campaigns from a BD angle, and feed lead insights to the performance marketing team to improve ad strategy

Dig into win/loss patterns on significant deals and feed those learnings back into strategy, pitching, and targeting

The Day-to-Day Magic:

Run pitch meetings and discovery calls that uncover what keeps our prospects up at night

Draft, design, and format proposals and pitch deliverables - comprehensive, on-brand, and true to what was agreed with the prospect on the call

Manage each prospect independently from first contact through to closing, and lead client meetings that keep them engaged and informed throughout

Research, identify, call, and promptly respond to warm and inbound leads to understand their needs and convert them

Track pipeline health daily - deal stages, conversions, and progress against targets

Develop case studies and other collateral that help convert cold leads

Nurture leads all the way to conversion - or to a long-term relationship with No Fluff, even where that means minimal ongoing contact

Keep our CRM squeaky clean through regular reviews and audits, and manage internal team follow-ups and briefings so nothing falls through the cracks

What We Are Looking For

2+ years of proven sales experience in a digital marketing, creative agency, or related field

A track record of hitting sales targets and building a repeatable, scalable BD process

Experience with CRM systems and disciplined pipeline hygiene

Strong understanding of digital marketing, social media, and creative services

Exceptional communication skills - you can explain complex ideas to anyone, from a startup founder to a corporate CEO

The ability to think on your feet and adapt faster than a chameleon in a rainbow factory

If you're ready to revolutionise business development and join a team that blends psychology with performance, we want to hear your story.

We're a behavioural science marketing agency that cuts through the noise by focusing on consumer psychology instead of buzzwords. We create campaigns that drive real results by understanding what makes people buy. Think behavioural science meets high-performance marketing.

What makes No Fluff different from other agencies?