Business Development - Digital

Infinityadvt; Faridabad District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Infinityadvt is seeking a results-driven Business Development Executive — Digital to drive new business for digital advertising solutions across e-commerce, FMCG, BFSI, and D2C brands. You will identify prospects, pitch, and close digital mandates while growing Infinityadvt's revenue pipeline.

The role requires 2–5 years in digital sales, a marketing/communications degree, hands-on knowledge of Meta Ads, Google Ads and programmatic, and strong presentation and negotiation skills.

Qualifications

• Bachelor’s or MBA in Marketing, Business, or Communications.
• Hands-on knowledge of Meta Ads, Google Ads and programmatic platforms.
• Strong understanding of digital KPIs (CPM, CPC, CTR, ROAS).
• Experience in digital sales or digital agency BD role.
• Confident presenter with excellent negotiation skills.
• Ability to independently build and manage a client pipeline.
• Familiarity with CRM tools (Salesforce, HubSpot, Zoho).
• Self-motivated with a hunter mentality and target focus.

Responsibilities

• Identify and prospect potential clients across e-commerce, FMCG, BFSI, and D2C sectors for digital advertising solutions.
• Build and maintain a strong pipeline via cold outreach, LinkedIn, events and referrals.
• Develop tailored digital media proposals including social media, Google Ads, programmatic, and content marketing.
• Conduct presentations and demos; negotiate and close digital advertising contracts.
• Achieve monthly and quarterly digital revenue targets set by sales leadership.

Skills

Negotiation

Presentation

Lead generation

Pipeline management

Education

Bachelor’s/MBA in Marketing or related field

Tools

Meta Ads

Google Ads

Programmatic

Salesforce CRM

HubSpot CRM

Zoho CRM

Job description

Home / Business Development Executive — Digital

Business Development Executive — Digital

POSITION DETAILS

Department

Business Development – Digital

Experience

2–5 Years

Employment

Full-Time

Location

Reports To

Head of Digital Sales / Business Development Manager

ROLE OVERVIEW

Drive new business acquisition for Infinity’s digital advertising offerings — including performance marketing, social media campaigns, SEO/SEM, programmatic display, and influencer marketing. You will identify, pitch, and close digital mandates from brands and agencies, growing Infinity’s digital revenue pipeline.

KEY RESPONSIBILITIES

• Identify and prospect potential clients across e-commerce, FMCG, BFSI, and D2C sectors for digital advertising solutions
• Build and maintain a strong pipeline via cold outreach, LinkedIn, industry events, and referrals
• Develop tailored digital media proposals including social media, Google Ads, programmatic, and content marketing
• Conduct compelling presentations and demos; negotiate and close digital advertising contracts
• Achieve monthly and quarterly digital revenue targets assigned by the sales leadership team
• Coordinate with digital delivery teams post-signing to ensure smooth client onboarding
• Stay current on platform updates (Meta, Google, programmatic DSPs) and emerging digital trends
• Maintain CRM records of all prospects, leads, and deals with accurate pipeline forecasting

SKILLS & QUALIFICATIONS

• Bachelor’s/MBA in Marketing, Business, or Communications

• Hands-on knowledge of Meta Ads, Google Ads & programmatic

• Strong understanding of digital KPIs (CPM, CPC, CTR, ROAS)

• Experience in digital sales or digital agency BD role

• Confident presenter with excellent negotiation skills

• Ability to independently build and manage a client pipeline

• Familiarity with CRM tools (Salesforce, HubSpot, Zoho)

• Self-motivated with a hunter mentality and target focus

PREFERRED / GOOD TO HAVE

• Existing network of brand marketing or digital marketing contacts
• Exposure to programmatic buying platforms (DV360, The Trade Desk)

Understanding of influencer marketing and content partnerships