Business Development Associate – Product Demonstrations

The Elite Job; Bengaluru; On-site; INR 300,000 - 600,000; Full time

Benefits offered by this job

Remote or hybrid options

CRM training

Career development opportunities

Job summary

The Elite Job is seeking a motivated Business Development Associate – Product Demonstrations to drive growth by introducing products and services, delivering engaging demonstrations, and identifying new sales opportunities. You will work with sales, marketing, and customer success teams to align with customer requirements and guide prospects through early sales stages.

Ideal candidates have strong communication skills, a customer-focused mindset, and a willingness to learn.

Qualifications

• A bachelors degree or diploma in Business Administration, Marketing, Sales, Communications, Management, or a related field is preferred.
• Candidates from other educational backgrounds may be considered based on communication abilities and relevant experience.
• A strong willingness to learn about products, services, and sales processes is essential.

Responsibilities

• Conduct engaging product demonstrations for prospective customers via online meetings, video calls, or in-person sessions when required.
• Explain product features, benefits, and practical applications clearly and persuasively.
• Customize demonstrations to customer objectives, challenges, and industry needs.
• Prepare presentation materials and supporting documents for demonstrations.
• Qualify leads and support the sales team in moving prospects through the sales process.
• Build and maintain relationships with prospective customers and follow up after demonstrations.

Skills

Communication

Presentation

Lead generation

Relationship building

Time management

Adaptability

Education

Bachelors degree

Diploma in related field

Tools

CRM software

MS Office

Job description

1. Job Summary

The Elite Job is seeking a motivated, confident, and customer-focused Business Development Associate – Product Demonstrations to support business growth by introducing products and services to potential customers, delivering engaging product demonstrations, and identifying new sales opportunities. This role is ideal for individuals who enjoy communicating with people, explaining product features, building professional relationships, and helping customers understand how a product or service can meet their business needs. The successful candidate will work closely with the sales, marketing, and customer success teams to understand customer requirements, present relevant product solutions, and guide prospects through the early stages of the sales process. The role involves researching prospective customers, scheduling demonstrations, preparing presentations, answering product-related questions, recording customer feedback, and following up with interested prospects. The ideal candidate should possess excellent communication skills, a customer-oriented mindset, a willingness to learn, and the ability to present information clearly and professionally. Candidates with experience in sales, business development, customer service, product presentations, or lead generation are encouraged to apply. Entry-level applicants with strong interpersonal skills and a genuine interest in business development may also be considered.

2. Key Responsibilities

Product Demonstrations and Presentations

• Conduct engaging product demonstrations for prospective customers through online meetings, video calls, presentations, or in-person sessions when required.
• Explain product features, functionality, benefits, and practical applications in a clear and easy-to-understand manner.
• Customize demonstrations according to the customers business objectives, challenges, industry, and specific requirements.
• Prepare presentation materials, demonstration scripts, product walkthroughs, and supporting documents.
• Demonstrate how the companys products or services can help customers improve efficiency, solve problems, or achieve their business goals.
• Respond to customer questions and explain product capabilities accurately.
• Coordinate with technical and product teams when detailed product information or specialized assistance is required.

Business Development and Lead Qualification

• Identify potential customers through online research, professional networks, referrals, inbound inquiries, and approved prospecting channels.
• Contact prospective customers through professional email, telephone calls, online meetings, and other approved communication methods.
• Understand customer needs, business challenges, purchasing priorities, and potential interest in the companys offerings.
• Qualify leads based on their requirements, suitability, level of interest, budget, and purchasing timeline.
• Identify opportunities to introduce additional products, relevant services, or suitable solutions.
• Support the sales team in moving qualified prospects toward the next stage of the sales process.
• Maintain a professional and helpful approach throughout every customer interaction.

Customer Relationship Management

• Build and maintain positive relationships with prospective customers, existing clients, and business partners.
• Follow up after demonstrations to answer outstanding questions, share requested information, and understand customer feedback.
• Keep prospects informed about relevant product updates, service options, and next steps.
• Maintain accurate records of customer interactions, demonstration schedules, lead status, and follow-up activities in the customer relationship management (CRM) system.
• Ensure that customer inquiries are handled promptly and directed to the appropriate team when necessary.
• Develop a clear understanding of customer expectations and communicate relevant information to internal stakeholders.

Sales Coordination and Collaboration

• Work closely with sales representatives to arrange product demonstrations and support sales presentations.
• Coordinate demonstration schedules, meeting invitations, customer requirements, and necessary presentation materials.
• Share qualified leads and relevant customer insights with the sales team.
• Collaborate with marketing teams to understand promotional campaigns, target audiences, and product positioning.
• Coordinate with product and technical teams to clarify product functionality and resolve questions raised during demonstrations.
• Participate in sales meetings, team discussions, training sessions, and business development reviews.

Reporting and Performance Improvement

• Track demonstration activity, lead qualification results, customer engagement, and follow-up progress.
• Prepare regular reports on completed demonstrations, qualified leads, customer feedback, and potential sales opportunities.
• Gather feedback from prospects to identify common questions, objections, and areas for product improvement.
• Review demonstration outcomes and recommend ways to improve presentation quality and customer engagement.
• Work toward agreed performance targets while maintaining high standards of customer service and professionalism.
• Stay informed about product developments, industry trends, competitor offerings, and customer expectations.

3. Required Skills and Qualifications

Educational Qualifications

• A bachelors degree or diploma in Business Administration, Marketing, Sales, Communications, Management, or a related field is preferred.
• Candidates from other educational backgrounds may be considered based on their communication abilities, aptitude, and relevant experience.
• A strong willingness to learn about the companys products, services, and sales processes is essential.

Communication and Presentation Skills

• Excellent verbal and written communication skills.
• Ability to explain product features and benefits in a clear, structured, and persuasive manner.
• Confidence in conducting presentations, product walkthroughs, and customer discussions.
• Strong listening skills and the ability to understand customer requirements.
• Professional telephone, email, and online meeting etiquette.
• Ability to adapt communication styles to different audiences and levels of product knowledge.

Business Development Skills

• Interest in sales, lead generation, customer acquisition, and relationship management.
• Ability to identify potential business opportunities and recognize customer needs.
• Basic understanding of lead qualification, sales pipelines, and follow-up practices.
• Confidence in initiating conversations with prospective customers.
• Ability to handle customer objections professionally and provide appropriate information.
• A results-oriented mindset with a focus on customer satisfaction and business growth.

Technical and Digital Skills

• Basic proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint, or equivalent tools.
• Familiarity with video conferencing platforms such as Microsoft Teams, Google Meet, or Zoom.
• Willingness to learn CRM platforms, sales tracking tools, presentation software, and product demonstration systems.
• Ability to use email, online research tools, and digital communication platforms effectively.
• Comfort with remote presentations and screen-sharing tools when required.

4. Experience

• Freshers and entry-level candidates with strong communication skills and a willingness to learn may apply.
• Previous experience in business development, inside sales, product demonstrations, customer support, telemarketing, lead generation, or client relationship management is an advantage.
• Candidates with approximately 0–2 years of relevant experience may be suitable, depending on the companys hiring requirements.
• Experience delivering presentations, explaining technical or non-technical products, or engaging with business customers will be beneficial.
• Experience using CRM software, maintaining prospect records, and following up with leads is desirable.
• Candidates with experience in B2B sales, software demonstrations, SaaS products, or business solutions may have an added advantage.
• The company may provide product training and guidance to help suitable candidates develop the skills needed to perform successfully in this role.

5. Working Hours

• Employment Type: Full-time, subject to the final employment agreement.
• Working Schedule: Standard business hours, with the exact schedule communicated during recruitment.
• Work Arrangement: On-site, hybrid, or remote, depending on the position offered and company requirements.
• Weekly Schedule: Generally five working days per week, depending on the teams operating schedule.
• Flexibility: Occasional adjustments may be necessary to accommodate customer demonstrations, client meetings, or different time zones.
• Meetings: Participation in team meetings, product training sessions, sales reviews, and performance discussions may be required.
• Availability: Candidates should be able to manage demonstration appointments, follow-up commitments, and assigned responsibilities within agreed working hours.
• Specific working hours, location, weekly schedule, and employment terms will be confirmed by the hiring team during the selection process.

6. Knowledge, Skills, and Abilities

Product Knowledge

• Ability to develop a thorough understanding of the companys products, services, features, and value propositions.
• Ability to translate product functionality into practical benefits for customers.
• Willingness to learn new technologies, product updates, and industry-specific applications.
• Ability to communicate product information accurately without making unsupported promises.

Customer Understanding

• Ability to ask relevant questions and identify customer pain points.
• Understanding of customer buying behaviour and common purchasing concerns.
• Ability to recommend suitable product options based on customer requirements.
• Commitment to delivering a positive, informative, and professional demonstration experience.

Organizational Abilities

• Strong time management, scheduling, and prioritization skills.
• Ability to manage multiple leads, demonstrations, and follow-up tasks.
• Attention to detail when recording customer information and maintaining CRM records.
• Ability to prepare for meetings, organize presentation materials, and meet agreed deadlines.

Interpersonal and Professional Skills

• Positive attitude, self-motivation, and a proactive approach to work.
• Strong relationship-building and teamwork abilities.
• Professionalism, integrity, and respect for customer confidentiality.
• Ability to receive feedback and continuously improve presentation techniques.
• Confidence in working independently while collaborating effectively with other departments.

Problem-Solving and Adaptability

• Ability to respond calmly to unexpected questions or demonstration challenges.
• Willingness to seek assistance when a customer inquiry requires specialist knowledge.
• Ability to adjust presentations based on audience feedback and customer priorities.
• Flexibility in adapting to changing business requirements, sales processes, and product updates.

7. Benefits

• Competitive Compensation: Salary and any applicable performance-based incentives will be communicated during the recruitment process.
• Professional Training: Opportunities to learn product features, demonstration techniques, customer engagement methods, and business development practices.
• Career Development: Opportunities to build a foundation in sales, account management, customer success, and business development.
• Performance Recognition: Recognition for strong performance, customer engagement, lead qualification, and contribution to business objectives, where applicable.
• Collaborative Work Environment: Opportunities to work with sales, marketing, product, and customer support professionals.
• Digital Skills Development: Practical experience with CRM software, virtual presentation platforms, sales tools, and customer communication systems.
• Potential Work Flexibility: Remote or hybrid working arrangements may be available for eligible positions, depending on business needs.
• Employee Benefits: Any applicable leave, insurance, retirement benefits, allowances, or other benefits will be explained in the official employment offer and will depend on eligibility and company policy.
• All compensation, incentives, and benefits are subject to the actual terms of employment and should be confirmed with the hiring team.

8. Why Join The Elite Job?

Joining The Elite Job as a Business Development Associate – Product Demonstrations offers an opportunity to develop valuable professional skills at the intersection of customer engagement, product communication, and business growth. This position is suitable for individuals who enjoy interacting with people, presenting ideas, learning about products, and helping customers make informed decisions. It provides practical exposure to the early stages of the sales cycle and an opportunity to understand how businesses identify customer needs, communicate value, and develop long-term professional relationships. Employees in this role may gain experience in product presentation, lead qualification, CRM management, sales coordination, and customer relationship building. These capabilities can support future career opportunities in several areas, including:

• Business Development Executive
• Inside Sales Executive
• Sales Account Executive
• Product Specialist
• Customer Success Associate
• Account Manager
• Sales Operations Coordinator
• Business Development Manager, subject to experience and performance