Business Development Associate

Essai Solutions; New Delhi; On-site; INR 400,000 - 700,000; Full time

Job summary

Essai Solutions in New Delhi is seeking a Business Development Associate to drive sales and partnerships with schools and institutions. This client-facing role focuses on outreach, lead management, follow-ups, and MOUs to expand Essai's education counselling programs.

The ideal candidate will have strong sales experience in education or college counselling, with excellent communication, presentation, negotiation and documentation skills.

Qualifications

• 25 years of experience in sales, with exposure to education or college counselling.
• Strong track record in client acquisition and relationship management.
• Excellent communication, presentation, negotiation and documentation skills.

Responsibilities

• To assist the Application Support team in day-to-day operations, you shall be expected to:
• School Outreach: Conduct daily outreach in person and voice calls, and emails to schools to generate leads and build relationships.
• Daily Lead Management: Maintain and update system records with new leads, ensuring timely categorization and follow-up scheduling.
• Client Follow-ups: Conduct regular follow-ups via calls and WhatsApp to strengthen client engagement and retention.
• Fee Follow-ups: Initiate WhatsApp reminders every 15 days to ensure timely fee collection.
• Presentations: Meet schools in person and deliver impactful presentations on Essais programs.
• Webinar Securing: Secure and host webinars with schools and partners to expand engagement.
• Partnership Development: Drive new partnership initiatives and execute MOUs with institutions.
• EARN Program Sales: Own the sales strategy for EARN, ensuring signups and conversions.
• Monthly EARN calls with clients.
• WhatsApp follow-ups every 4 weeks.
• Email follow-ups every 90 days.
• Program Sign-ups: Actively drive sign-ups for EARN and PReP programs through consistent outreach and relationship building.
• Sales Calls: Shadow and participate in client sales calls, including after-hours sessions with senior leadership.
• Documentation: Maintain accurate records of signups, MOUs, and agreements.
• Marketing Coordination: Collaborate with the in-house Marketing Team for sales decks, presentations, and collaterals; ensure content and design are aligned with client needs.
• Promptly available for communications via WhatsApp messages during work hours.

Skills

Excellent communication

Presentation delivery

Negotiation

Documentation accuracy

Job description

Business Development Associate

Location: New Delhi

Work Timings: 6 days a week (11:00 am to 7:00 pm from Monday to Friday and 11:00 am to 4:00 pm on Saturday). (In office role)

About us:

Essai is a leading education consultancy specialising in overseas college counselling primarily for undergraduate programs.

About the role:

The Business Development Associate will be responsible for driving sales and partnerships with schools and institutions.

This is a client-facing role requiring strong sales acumen, prior experience in education or college counselling, and the ability to deliver presentations and secure agreements.

The associate will focus exclusively on sales activities, ensuring consistent outreach, conversions, and relationship building.

Responsibilities:

To assist the Application Support team in day-to-day operations, you shall be expected to:

• School Outreach: Conduct daily outreach in person and voice calls, and emails to schools to generate leads and build relationships.
• Daily Lead Management: Maintain and update system records with new leads, ensuring timely categorization and follow-up scheduling.
• Client Follow-ups: Conduct regular follow-ups via calls and WhatsApp to strengthen client engagement and retention.
• Fee Follow-ups: Initiate WhatsApp reminders every 15 days to ensure timely fee collection.
• Presentations: Meet schools in person and deliver impactful presentations on Essais programs.
• Webinar Securing: Secure and host webinars with schools and partners to expand engagement.
• Partnership Development: Drive new partnership initiatives and execute MOUs with institutions.
• EARN Program Sales:
• Own the sales strategy for EARN, ensuring signups and conversions.
• Monthly EARN calls with clients.
• WhatsApp follow-ups every 4 weeks.
• Email follow-ups every 90 days.
• Program Sign-ups: Actively drive sign-ups for EARN and PReP programs through consistent outreach and relationship building.
• Sales Calls: Shadow and participate in client sales calls, including after-hours sessions with senior leadership.
• Documentation: Maintain accurate records of signups, MOUs, and agreements.
• Marketing Coordination: Collaborate with the in-house Marketing Team for sales decks, presentations, and collaterals; ensure content and design are aligned with client needs.
• Promptly available for communications via WhatsApp messages during work hours.

Candidate requirements:

• Experience: 25 years of experience in sales, with exposure to education or college counselling.
• Sales Background: Strong track record in client acquisition and relationship management.
• Skills: Excellent communication, presentation delivery, negotiation, and documentation accuracy.
• Ability to work independently with little to no daily supervision.
• Strong interpersonal skills and willingness to communicate with diverse clients and schools.
• A suitable candidate will be a self-motivated, persuasive and charismatic individual, able to thrive in a fast-paced environment and work well under the pressure of stringent deadlines.