Business Analyst A2

EXL; Ahmedabad District; In loco; INR 1.200.000 - 2.100.000; Tempo pieno

Descrizione del lavoro

EXL in Ahmedabad, India is seeking an analytics-driven marketer to design data-driven marketing strategies for banking products, build AI/ML models to optimize ROI, and develop audience segments.

You will translate client requirements into technical specifications, maintain dashboards in Tableau/Power BI, perform SAS-based analysis, and present insights to stakeholders with clear data storytelling and strong communication.

Competenze

• Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
• Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
• Experience with SAS, SQL, and/or Python for data manipulation and analysis.
• At least 1 year of experience in building dashboards using Tableau or Power BI.
• Strong analytical thinking, problem-solving, and data storytelling skills.
• Excellent communication and interpersonal abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in the banking or financial services sector is a strong plus.
• Certifications in SAS or Tableau are advantageous.

Mansioni

• Design data-driven marketing strategies for banking products based on historical campaign performance.
• Develop AI/ML models to optimize campaign ROI and customer targeting.
• Build and validate campaign audiences aligned with approved strategies.
• Enhance and maintain Tableau dashboards with usability and storytelling focus for non-technical stakeholders.
• Conduct SAS-based data analysis to uncover trends, patterns, and insights.
• Perform segmentation using decision trees and clustering techniques.
• Execute A/B testing to evaluate campaign effectiveness.
• Translate client requirements into technical specifications and deliver data-backed solutions.
• Prepare and present findings through PowerPoint and ad hoc reports.

Conoscenze

Analytical thinking

Data storytelling

Communication

Team collaboration

Formazione

Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field

Strumenti

SAS

SQL

Python

Descrizione del lavoro

Job Description

Job Description:

Responsibilities

Marketing Campaign Strategy & Audience Development

• Design data-driven marketing strategies for banking products based on historical campaign performance.
• Develop AI/ML models to optimize campaign ROI and customer targeting.
• Build and validate campaign audiences aligned with approved strategies.

Campaign Performance Analysis & Reporting

• Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
• Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
  • Perform segmentation using decision trees and clustering techniques.
  • Execute statistical A/B testing to evaluate campaign effectiveness.
• Translate client requirements into technical specifications and deliver data-backed solutions.
• Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Qualifications

Required Skills & Qualifications

• Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
• Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
• Proficient in SAS,SQL, and/or Python for data manipulation and analysis.
• At least 1 year of experience in building dashboards using Tableau or Power BI.
• Strong analytical thinking, problem-solving, and data storytelling skills.
• Excellent communication and interpersonal abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in the banking or financial services sector is a strong plus.

Certifications in SAS or Tableau are advantageous.

Requirements: