Business Analyst A2

TigerHire; Ahmedabad District; Presencial; INR 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

TigerHire is seeking a Marketing Campaign Strategy & Audience Development specialist to design data-driven marketing strategies for banking products. You will develop AI/ML models to optimize ROI and targeting, build audiences, and enhance dashboards for non-technical stakeholders.

SAS analysis, segmentation, and A/B testing will drive insights, with results communicated via presentations and reports. The role requires strong analytics, communication skills, and the ability to work both

Formación

• Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
• Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
• Proficient in SAS, SQL, and/or Python for data manipulation and analysis.
• At least 1 year of experience in building dashboards using Tableau or Power BI.
• Strong analytical thinking, problem-solving, and data storytelling skills.
• Excellent communication and interpersonal abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in the banking or financial services sector is a strong plus.
• Certifications in SAS or Tableau are advantageous.

Responsabilidades

• Design data-driven marketing strategies for banking products based on historical campaign performance.
• Develop AI/ML models to optimize campaign ROI and customer targeting.
• Build and validate campaign audiences aligned with approved strategies.
• Enhance and maintain Tableau dashboards with focus on usability and visual storytelling for non-technical stakeholders.
• Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
• Perform segmentation using decision trees and clustering techniques.
• Execute statistical A/B testing to evaluate campaign effectiveness.
• Translate client requirements into technical specifications and deliver data-backed solutions.
• Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Conocimientos

Analytics storytelling

Independent and collaborative

Communication

Educación

Bachelor’s or Master’s in CS/DS/Statistics

Herramientas

SAS

SQL

Python

Tableau

Power BI

Descripción del empleo

Marketing Campaign Strategy & Audience Development

• Design data-driven marketing strategies for banking products based on historical campaign performance.
• Develop AI/ML models to optimize campaign ROI and customer targeting.
• Build and validate campaign audiences aligned with approved strategies.
• Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
• Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
• Perform segmentation using decision trees and clustering techniques.
• Execute statistical A/B testing to evaluate campaign effectiveness.
• Translate client requirements into technical specifications and deliver data-backed solutions.
• Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Marketing Campaign Strategy & Audience Development

• Design data-driven marketing strategies for banking products based on historical campaign performance.
• Develop AI/ML models to optimize campaign ROI and customer targeting.
• Build and validate campaign audiences aligned with approved strategies.
• Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
• Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
• Perform segmentation using decision trees and clustering techniques.
• Execute statistical A/B testing to evaluate campaign effectiveness.
• Translate client requirements into technical specifications and deliver data-backed solutions.
• Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Required Skills & Qualifications

• Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
• Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
• Proficient in SAS , SQL , and/or Python for data manipulation and analysis.
• At least 1 year of experience in building dashboards using Tableau or Power BI .
• Strong analytical thinking, problem-solving, and data storytelling skills.
• Excellent communication and interpersonal abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in the banking or financial services sector is a strong plus.

Certifications in SAS or Tableau are advantageous.