Braze Analyst

Kavi India; Chennai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading tech company in Chennai is seeking a Braze Analyst & Platform Configuration Specialist to enhance its CRM and Marketing Tech team. You will manage Braze campaigns and ensure data flows for omnichannel engagement. Ideal candidates will have 2-4 years of experience in a similar role, strong campaign setup skills, and knowledge of HTML and Liquid. This full-time position offers a dynamic work environment and growth opportunities.

Qualifications

• 2–4 years of experience in relevant roles.
• Strong understanding of campaign and data management.
• Experience in eCommerce or retail environments.

Responsibilities

• Build and manage multi-channel Braze campaigns.
• Configure user attributes and customize events.
• Collaborate on data accuracy and campaign success.
• Monitor Braze performance and suggest optimizations.

Skills

Braze experience in CRM or campaign ops

Campaign setup knowledge

Segmentation and personalization skills

HTML and Liquid knowledge

Basic SQL skills

Collaboration and attention to detail

Tools

Sales Force Marketing Cloud

Job description

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Job Title: Braze Analyst & Platform Configuration Specialist (Retail)

About the Role:
We’re seeking a Braze Analyst & Platform Configuration Specialist to support our CRM and Marketing Tech team in delivering personalized, data-driven customer experiences. You’ll help configure and manage the Braze platform, build campaigns, and ensure accurate data flows across our retail systems to enable smarter, omnichannel engagement.

Key Responsibilities:

• Build and manage Braze campaigns (Email, SMS, Push, In-App, Content Cards).
  
• Use Liquid, HTML, and basic JS for personalization.
  
• Configure Canvases, user attributes, custom events, and segments.
  
• Collaborate with Marketing and Data teams to ensure data accuracy and campaign success.
  
• Monitor Braze platform performance, troubleshoot issues, and suggest optimizations.
  

What You’ll Bring:

• 2–4 years of Braze experience in CRM or campaign ops roles.
  
• Strong knowledge of campaign setup, segmentation, and personalization.
  

· Background in retail or eCommerce environments and familiarity with retail or eCommerce data flows.

• Working knowledge of HTML, Liquid, and basic SQL.
  
• Excellent collaboration and attention to detail.
  

Bonus:

• Braze Certification(s)
  
• Experience with Sales Force Marketing Cloud, or any loyalty platforms
  

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  IT Services and IT Consulting

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