Branding Specialist

Princeton IT Services, Inc; Krishna; On-site; INR 300,000 - 550,000; Full time

Job summary

Tech365.io, a division of Princeton IT Services, is seeking a Branding Specialist to build and maintain a strong brand across digital channels from our Gudivada office in Andhra Pradesh. You will drive branding, content creation, and social media campaigns, coordinating with design and marketing teams to ensure a cohesive identity.

The role emphasizes creative concept development, content scheduling, and analytics to improve reach and engagement.

Qualifications

• 1-3 years of branding/marketing or related experience.
• Strong understanding of branding, positioning, and visual communication.
• Experience with social media platforms and digital content.
• Strong written and verbal communication skills.
• Creative mindset with attention to detail.
• Experience coordinating with creative and marketing teams.
• Knowledge of content creation and marketing campaigns.
• Familiarity with Canva, Adobe Creative Suite, or similar tools.
• Basic understanding of digital marketing metrics and audience engagement.
• Proficient in MS Office and Google Workspace.
• Strong organizational and time-management skills.
• Proactive and collaborative approach.

Responsibilities

• Develop and execute branding initiatives to increase brand awareness and visibility.
• Maintain consistent brand identity, messaging, tone, and visual standards across all channels.
• Create and coordinate branded content for social media, websites, email campaigns, presentations, brochures, and promotional materials.
• Develop creative concepts for social media campaigns, promotions, events, and marketing initiatives.
• Coordinate with graphic designers, content writers, video editors, and marketing teams.
• Manage and monitor the company's presence across social media and digital platforms.
• Conduct competitor and market research to identify branding and content opportunities.
• Support marketing campaigns focused on brand awareness, engagement, and audience growth.
• Review marketing materials to ensure alignment with brand guidelines.
• Track basic performance metrics such as reach, engagement, traffic, and audience growth.
• Stay updated on branding, social media, and digital marketing trends.
• Manage multiple branding and marketing projects while meeting deadlines.

Skills

Branding

Content marketing

Social media

Communication

Creative thinking

Project coordination

Campaign knowledge

Digital marketing metrics

MS Office & Google Workspace

Organization & time-management

Proactive & collaborative

Tools

Canva

Adobe Creative Suite

Photoshop

Illustrator

Premiere Pro

Figma

Job description

Job Title

Branding Specialist

Company

Tech365.io, a division of Princeton IT Services

Location

Gudivada, Andhra Pradesh

Employment Type

Full-Time

Working Hours

6:30 PM 3:30 AM IST (EST Time Zone)

Website

Tech365.io - VAR- Computer Hardware, Software and Cloud

About The Company

Tech365.io, a division of Princeton IT Services, is a fast-growing value-added reseller (VAR) delivering innovative technology solutions to global clients. We focus on technology, digital engagement, brand visibility, and innovative marketing strategies.

Job Overview

We are looking for a creative and detail-oriented Branding Specialist to build and maintain a strong, consistent brand presence across digital and marketing channels. The ideal candidate will have experience in branding, content, social media, and marketing campaigns.

Key Responsibilities

• Develop and execute branding initiatives to increase brand awareness and visibility.
• Maintain consistent brand identity, messaging, tone, and visual standards across all channels.
• Create and coordinate branded content for social media, websites, email campaigns, presentations, brochures, and promotional materials.
• Develop creative concepts for social media campaigns, promotions, events, and marketing initiatives.
• Coordinate with graphic designers, content writers, video editors, and marketing teams.
• Manage and monitor the company's presence across social media and digital platforms.
• Conduct competitor and market research to identify branding and content opportunities.
• Support marketing campaigns focused on brand awareness, engagement, and audience growth.
• Review marketing materials to ensure alignment with brand guidelines.
• Track basic performance metrics such as reach, engagement, traffic, and audience growth.
• Stay updated on branding, social media, and digital marketing trends.
• Manage multiple branding and marketing projects while meeting deadlines.

Required Skills & Qualifications

• 1 3 years of experience in branding, marketing, digital marketing, communications, or a related field.
• Strong understanding of branding, brand positioning, and visual communication.
• Experience with social media platforms and digital content.
• Strong written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Experience coordinating with creative and marketing teams.
• Knowledge of content creation and marketing campaigns.
• Familiarity with Canva, Adobe Creative Suite, or similar tools.
• Basic understanding of digital marketing metrics and audience engagement.
• Good knowledge of MS Office and Google Workspace.
• Strong organizational and time-management skills.
• Proactive and collaborative approach.

Preferred Qualifications

• Experience in a B2B technology, IT services, VAR, SaaS, or technology products environment.
• Experience developing brand guidelines, corporate identity, and marketing collateral.
• Knowledge of SEO, email marketing, social media marketing, or paid advertising.
• Familiarity with WordPress or other CMS platforms.
• Experience with Photoshop, Illustrator, Premiere Pro, Figma, or similar creative tools.
• Portfolio showcasing branding, creative, or marketing work is a plus.