Branding Strategist

Ginger Affordable Solutions; Thrissur; Sur place; INR 400 000 - 640 000; Plein temps

Résumé du poste

Ginger Affordable Solutions is seeking a Branding Strategist to drive brand identity through creative campaigns that build awareness and engage audiences across digital channels.

This role blends market insights with creative thinking to develop brand strategies, craft messaging, and oversee campaigns that elevate the brand presence.

You will collaborate with marketing and design teams, ensure a consistent brand voice, and measure campaign performance for measurable impact.

Qualifications

• Diploma in Digital Marketing or related field.
• Minimum 1 year of relevant experience.
• Familiarity with branding tools, style guides, and design software.
• Knowledge of social media platforms and content creation practices.
• Strong creative and analytical skills with attention to detail.

Responsabilités

• Develop brand messaging, content, and creative assets tailored to audience needs
• Conduct market research and analyse industry trends to guide branding decisions
• Execute branding campaigns across social media and digital channels
• Manage social media presence with consistent brand voice and engagement strategies
• Collaborate with marketing and design teams to craft impactful digital campaigns
• Monitor campaign performance and provide insights for continuous improvement

Connaissances

Creative thinking

Analytical skills

Attention to detail

Social media content creation

Formation

Diploma in Digital Marketing

Outils

Branding tools

Design software

Description du poste

Role Overview

Drive brand identity with creativity and strategy, building campaigns that strengthen awareness, engage audiences, and support business growth. The Branding Strategist role focuses on developing and implementing brand strategies that enhance visibility, create meaningful connections, and deliver measurable impact. This position combines creative thinking with market insights to craft campaigns that resonate with target audiences and elevate brand presence across digital platforms.

Key Responsibilities

• Develop brand messaging, content, and creative assets tailored to audience needs
• Conduct market research and analyse industry trends to guide branding decisions
• Execute branding campaigns across social media and digital channels
• Manage social media presence with consistent brand voice and engagement strategies
• Collaborate with marketing and design teams to craft impactful digital campaigns
• Monitor campaign performance and provide insights for continuous improvement

Requirements

• Diploma in Digital Marketing or related field
• Minimum 1 year of relevant experience
• Familiarity with branding tools, style guides, and design software
• Knowledge of social media platforms and content creation practices
• Strong creative and analytical skills with attention to detail