Branding Manager

Innovel Energy Services; Kolkata District; Vor Ort; INR 500.000 - 700.000; Vollzeit

Zusammenfassung

Innovel Energy Services in Kolkata seeks a marketing professional to strengthen the brand, boost market visibility, and drive growth through branding, digital marketing, PR, and cost-efficient initiatives.

You will develop integrated campaigns, coordinate content across channels, manage media relations, track performance, and optimize budgets, ensuring consistent brand identity and measurable ROI.

Aufgaben

• Develop and implement branding and marketing strategies aligned with business objectives.
• Ensure consistent brand identity across digital platforms, corporate materials, events, and promotional activities.
• Drive lead generation through targeted marketing campaigns, digital channels, and partnerships to attract qualified prospects.
• Create and coordinate corporate content, social media campaigns, presentations, blogs, and other communication materials.
• Manage media relations, PR activities, exhibitions, sponsorships, and corporate events.
• Monitor digital campaign performance, brand engagement, lead generation, and marketing ROI.
• Manage marketing budgets, optimize campaign expenditure, and track cost per lead and business impact.
• Coordinate with internal teams, external agencies, vendors, and media partners for timely project execution.
• Maintain marketing trackers, prepare performance dashboards, and ensure compliance with brand guidelines and communication protocols.
• Identify opportunities for process improvement and enhanced marketing effectiveness.

Jobbeschreibung

1. Job Purpose

To strengthen the companys brand image, enhance market visibility, and support business growth through effective corporate communication, branding, digital marketing, public relations, and cost-efficient marketing initiatives.

2. Key Roles and Responsibilities

• Develop and implement branding and marketing strategies aligned with business objectives.
• Ensure consistent brand identity across digital platforms, corporate materials, events, and promotional activities.
• Drive lead generation initiatives through targeted marketing campaigns, digital channels, and strategic partnerships to attract qualified prospects, and support business growth.
• Create and coordinate corporate content, social media campaigns, presentations, blogs, and other communication materials.
• Manage media relations, PR activities, exhibitions, sponsorships, and corporate events.
• Monitor digital campaign performance, brand engagement, lead generation, and marketing ROI.
• Manage marketing budgets, optimize campaign expenditure, and track cost per lead and business impact.
• Coordinate with internal teams, external agencies, vendors, and media partners for timely project execution.
• Maintain marketing trackers, prepare performance dashboards, and ensure compliance with brand guidelines and communication protocols.
• Identify opportunities for process improvement and enhanced marketing effectiveness.