Branding & Marketing Executive

Balisto Agritech; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Balisto Agritech in Mumbai is seeking a marketing professional to lead brand building and campaigns across traditional and digital channels, tailored to farmers’ audiences. You will coordinate with designers and agencies, manage content creation and lead generation programs, and monitor performance to optimize impact.

The role requires hands-on marketing execution, collaboration with cross-functional teams, and ongoing optimization of branding efforts to reach rural and agricultural stakeholders

Responsibilities

• Develop and implement cost effective branding strategies and innovative marketing campaigns tailored to the needs of our audience, utilizing traditional and digital channels.
• Ensure brand consistency across all online and offline touchpoints.
• Plan and execute BTL activities such as events, roadshows, demos and community outreach programs to create direct engagement opportunities with farmers.
• Create content for digital and offline marketing channels.
• Develop marketing collateral including social media creatives, presentations, brochures, banners, stickers and other promotional content.
• Coordinate with designers, photographers, videographers, printers, and agencies.
• Drive lead generation through channels such as social media, referral programs and partnerships with local influencers and digital platforms.
• Manage social media platforms by planning and publishing content, maintaining calendars, driving engagement, tracking performance, and implementing improvements.
• Conduct market research and analysis to identify trends, competitive landscapes, and opportunities for product/service enhancement.
• Monitor competitor activities, and customer insights.
• Monitor and analyze the performance of demand generation activities, lead quality across channels, and the lead funnel.

Job description

• Brand Building & Marketing: Develop and implement cost effective and comprehensive branding strategies and innovative marketing campaigns tailored to the unique needs and preferences of our audience, utilizing both traditional and digital channels.
• Ensure brand consistency across all online and offline touchpoints.
• Plan and execute BTL activities such as events, roadshows, demos and community outreach programs to create direct engagement opportunities with farmers B.
• Content Creation, Lead Generation & Social Media Management Create content for digital and offline marketing channels.
• Develop marketing collateral including social media creatives, presentations, brochures, banners, stickers and other promotional content.
• Coordinate with designers, photographers, videographers, printers, and agencies.
• Drive lead generation through various channels, including, social media, referral programs and partnerships with local influencers along with digital platforms .
• Manage social media platforms by planning and publishing content, maintaining content calendars, driving audience engagement, tracking performance, and implementing continuous improvements.
• Market Research & Performance Tracking: Conduct market research and analysis to identify emerging trends, competitive landscapes, and opportunities for product/service enhancement.
• Monitor competitor activities, and customer insights.
• Monitor and analyze the performance of demand generation activities, lead quality across channels, lead funnel, etc