Branding Lead

Genxlead; Zone 3 Madhavaram; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Genxlead is seeking a Branding Lead in Chennai with 6+ years of experience in brand management and strategy. You will lead development of brand strategy, campaigns, and messaging, guiding creative teams across digital, social, website, and retail channels.

You will collaborate with marketing and ecommerce teams to ensure brand initiatives align with business goals and consumer needs, while tracking industry trends to uncover new branding opportunities.

Qualifications

• 6+ years of experience in Brand Management, Brand Strategy, Marketing, or a related field.
• Strong experience in E-commerce, D2C, Retail, Fashion, Lifestyle, Beauty, or similar consumer-facing businesses.
• Proven experience in brand strategy and campaign planning.
• Strong understanding of the E-commerce customer journey and digital brand presence.
• Experience working with PR agencies, media partners, influencers, or external marketing agencies.
• Strong ability to conceptualize campaigns at a strategic level.
• Good understanding of creative design and visual branding, with the ability to provide direction to creative teams.

Responsibilities

• Develop and drive the overall brand strategy, positioning, and communication direction.
• Plan and conceptualize seasonal, product, and brand campaigns aligned with business objectives.
• Develop campaign strategies covering target audience, communication, messaging, channels, and overall creative direction.
• Work closely with the E-commerce and Marketing teams to align brand initiatives with business and customer objectives.
• Identify opportunities to strengthen brand visibility across digital, social media, website, retail, and other relevant channels.
• Coordinate with PR agencies, PR executives, influencers, media partners, and external agencies to strengthen brand presence.
• Build and maintain strong relationships with external creative, PR, media, and marketing partners.
• Provide strategic direction to designers, content teams, photographers, and other creative teams.
• Ensure consistent brand identity, tone, positioning, and messaging across all customer touchpoints.
• Review and evaluate website and e-commerce branding to ensure it aligns with the overall brand strategy.
• Track market, fashion, consumer, competitor, and industry trends to identify new branding opportunities.
• Evaluate campaign performance and consumer insights to improve future brand strategies.
• Work closely with leadership to translate business goals into strong and relevant brand initiatives.

Skills

Brand leadership

Campaign planning

Creative direction

Digital branding

Job description

Role: Branding Lead

Location: Chennai
Experience: 6+ Years
Department: Branding

About the Role

Key Responsibilities:

• Develop and drive the overall brand strategy, positioning, and communication direction.
• Plan and conceptualize seasonal, product, and brand campaigns aligned with business objectives.
• Develop campaign strategies covering target audience, communication, messaging, channels, and overall creative direction.
• Work closely with the E-commerce and Marketing teams to align brand initiatives with business and customer objectives.
• Identify opportunities to strengthen brand visibility across digital, social media, website, retail, and other relevant channels.
• Coordinate with PR agencies, PR executives, influencers, media partners, and external agencies to strengthen brand presence.
• Build and maintain strong relationships with external creative, PR, media, and marketing partners.
• Provide strategic direction to designers, content teams, photographers, and other creative teams rather than being primarily involved in execution.
• Ensure consistent brand identity, tone, positioning, and messaging across all customer touchpoints.
• Review and evaluate website and e-commerce branding to ensure it aligns with the overall brand strategy.
• Track market, fashion, consumer, competitor, and industry trends to identify new branding opportunities.
• Evaluate campaign performance and consumer insights to improve future brand strategies.
• Work closely with leadership to translate business goals into strong and relevant brand initiatives.

What Were Looking For:

• 6+ years of experience in Brand Management, Brand Strategy, Marketing, or a related field.
• Strong experience in E-commerce, D2C, Retail, Fashion, Lifestyle, Beauty, or similar consumer-facing businesses.
• Proven experience in brand strategy and campaign planning.
• Strong understanding of the E-commerce customer journey and digital brand presence.
• Experience working with PR agencies, media partners, influencers, or external marketing agencies.
• Strong ability to conceptualize campaigns at a strategic level.
• Good understanding of creative design and visual branding, with the ability to provide direction to creative teams.