Head of Branding | Hyderabad

N Human Resources & Management Systems; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

N Human Resources & Management Systems is seeking a Head of Branding with 6+ years of core brand experience in cosmetics, skincare, or consumer products. You will build, implement and maintain the overall brand assets and lead strategies across channels to grow the Indian market.

You will manage brand initiatives, work with agencies, and guide NPD and marketing plans while analyzing ROI and KPIs to optimize performance and market impact.

Qualifications

• Minimum 6+ years of core branding experience.
• Excellent understanding of the full marketing mix.
• Strong research and analytical skills.
• Budget-management skills.
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies and methodologies in analytics tool, design, production, etc.
• Proven record of developing innovative brand and marketing strategies.
• Solid understanding and experience in identifying target audiences and devising effective campaigns.
• Degree in marketing or a related field from a reputed B-school.

Responsibilities

• Researching and monitoring consumer markets closely and identifying potential areas of growth.
• Working closely with Key officials to implement Brand Vision, mission and goals, and support the overall brand growth within the Indian market.
• Working on the NPD strategy with ideas as well as driving the marketing strategies across multiple channels.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Managing the PR agency on brand activations and implementations.
• Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mailpacks, email campaigns and media buying.
• Analysing and experimenting with organic and paid acquisition channels to gauge the impact of each medium (content creation, content curation, event management, publicity, social media, performance analysis).
• Produce valuable and engaging content on the website and blog that attracts and converts customers.
• Evaluating consumer sentiments via focus groups and market research.
• Measuring and reporting performance of all marketing campaigns, and assessing the ROI and KPIs.
• Monitoring product distribution and consumer reactions.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.

Skills

Brand management

Marketing strategy

Market research

Analytics

Budget management

Campaign management

Consumer insights

Team leadership

Education

Bachelor's in Marketing

Job description

N Human Resources & Management Systems | Full time

We are looking for a Head of Branding with 6+ years of core brand experience in cosmetics, skincare, or any consumer products company. You will be responsible for building, implementing and maintaining the overall brand assets.

Key Responsibilities Include:

• Researching and monitoring consumer markets closely and identifying potential areas of growth.
• Working closely with Key officials to implement Brand Vision, mission and goals, and support the overall brand growth within the Indian market.
• Working on the NPD strategy with ideas as well as driving the marketing strategies across multiple channels.
• Build strategic relationships and partner with key industry players, agencies and vendors
• Managing the PR agency on brand activations and implementations.
• Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mailpacks, email campaigns and media buying
• Analysing and experimenting with organic and paid acquisition channels to gauge the impact of each medium (content creation, content curation, event management, publicity, social media, performance analysis)
• Produce valuable and engaging content on the website and blog that attracts and converts customers
• Evaluating consumer sentiments via focus groups and market research.
• Measuring and reporting performance of all marketing campaigns, and assessing the ROI and KPIs.
• Monitoring product distribution and consumer reactions.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.

Requirements

• Minimum 6+ yrs of Core branding experience
• Excellent understanding of the full marketing mix
• Strong research and analytical skills
• Budget-management skills and proficiency
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in analytics tool, design, production, etc.
• Proven record of developing innovative brand and marketing strategies
• Solid understanding and experience in identifying target audiences and devising effective campaigns
• Degree in marketing or a related field from a reputed B-school