Branded Content Sales (West)

PINKVILLA; Mumbai; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Pinkvilla, India\'s leading entertainment and lifestyle platform, seeks a dynamic West-region head of Sales to drive revenue from media and branded content. You will own targets, craft strategies, and expand relationships with brands and agencies while coordinating with creative and editorial teams for impactful campaigns.

The ideal candidate brings 10+ years in digital media sales, a strong leadership track record, and a robust West-region network to propel Pinkvilla\'s growth across platforms

Qualifications

• Master’s degree in Business Administration, Marketing, Communications, or related field required or preferred.
• Minimum 10 years of experience in Digital Media Sales with a strong focus on Branded Content Sales.
• Proven success in selling branded content, digital media solutions, IPs, and integrated campaigns.
• Experience leading and managing a sales team.
• Strong network across brands and agencies in the West region.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in CRM systems and MS Office tools.

Responsibilities

• Own the overall revenue targets for the West region across media and branded content.
• Develop and implement a strong sales strategy to maximize market share and revenue.
• Identify growth opportunities, unlock new categories, and drive strategic partnerships.
• Build, manage, and optimize a healthy sales pipeline through end-to-end processes.
• Oversee the sales cycle from ideation to pitch, proposal, negotiation, and closure.
• Collaborate with editorial, branded content, creative, marketing, and operations teams to ensure campaign delivery.

Skills

Excellent communication

Negotiation

Presentation skills

Leadership

Analytical mindset

Education

Master’s degree in Business Administration, Marketing, Communications, or related fields

Tools

CRM systems

MS Office

Job description

Pinkvilla is India's leading entertainment and lifestyle content platform, reaching over 50 million users monthly across web, mobile, and social media. Backed by Flipkart, Pinkvilla covers Bollywood, television, regional cinema, Hollywood and Korean entertainment, and produces marquee properties such as the Pinkvilla Screen and Style Icons Awards. As part of the Flipkart Group, Pinkvilla is building a structured internal go-to-market to make its media, content, and event properties available to Flipkart's own business units as a marketing and brand-building resource.

Role Overview

Pinkvilla - A Flipkart Group Company is seeking an experienced and dynamic Sales. The ideal candidate will be responsible for driving revenue, leading sales efforts, strengthening client relationships, and expanding Pinkvilla’s market presence across the West market. This role requires a strong understanding of the media ecosystem, branded content, and advertising solutions.

Key Responsibilities

1. Sales Strategy & Revenue Generation

Own the overall revenue targets for the West region across media and branded content.

Develop and implement a strong sales strategy to maximize market share and achieve quarterly/annual revenue goals.

Identify growth opportunities, unlock new categories, and drive strategic partnerships.

Build, manage, and optimize a healthy sales pipeline, ensuring consistent business acquisition.

Oversee the end-to-end sales cycle—from ideation to pitch, proposal creation, negotiation, and closure.

2. Branded Content Sales & Campaign Solutions

Conceptualize, package, and pitch branded content offerings, including video IPs, editorial integrations, social content, influencer-led campaigns, and custom builds.

Collaborate closely with creative, content, and production teams to design innovative, insight-driven proposals.

Align branded content solutions with client goals, ensuring strong storytelling and measurable impact.

Drive upsell and cross-sell opportunities across Pinkvilla’s various platforms.

3. Client Relationship Management

Build and strengthen relationships with brands, agencies, media planners, and senior decision-makers across industries.

Understand client objectives and propose tailored digital and branded content solutions.

Lead negotiations and close large-scale campaigns to achieve targets.

5. Market Analysis & Reporting

Stay updated on market trends, category spends, competitive activity, and industry movements.

Present sales reports, performance metrics, forecasts, and insights to senior leadership.

Recommend strategic improvements based on market intelligence and internal performance data.

6. Cross-functional Collaboration

Work closely with editorial, branded content, creative, marketing, and operations teams to ensure seamless campaign delivery.

Collaborate with marketing to develop impactful sales decks, case studies, and promotional collaterals.

Coordinate with finance for accurate billing, revenue tracking, and timely collections

Who Are We Looking For? (Background & Experience)

• Master’s degree in Business Administration, Marketing, Communications, or related fields (preferred).
• Minimum 10 years of experience in Digital Media Sales with a strong focus on Branded Content Sales.
• Proven success in selling branded content, digital media solutions, IPs, and integrated campaigns.
• Prior experience in leading and managing a sales team.
• Strong network across brands and agencies in the West region.
• Excellent communication, negotiation, and presentation skills.
• Strong leadership qualities with the ability to inspire, guide, and motivate teams.
• Analytical mindset with proficiency in interpreting sales performance data and market insights.
• Proficiency in CRM systems and MS Office tools.