Social Media Head

PINKVILLA; Mumbai; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Pinkvilla, India's leading entertainment and lifestyle content platform, is seeking a dynamic Social Media Head to shape and execute growth across Instagram, X, Snapchat, LinkedIn, Reddit, and emerging platforms. You will own the social vision, strategy, audience growth, and monetization opportunities.

The role demands strategic thinking, strong leadership, expertise in platform algorithms, content innovation, analytics, and hands-on execution management within a fast-paced media environment.

Qualifications

• 12-15 years of experience in social media strategy and audience growth.
• Experience in entertainment, media, digital publishing, or creator ecosystems preferred.
• Strong understanding of platform algorithms, analytics tools, and audience behavior.
• Proven track record of scaling social media pages and driving organic growth.
• Excellent leadership, communication, and stakeholder management skills.
• Ability to work in a fast-paced and highly dynamic environment.

Responsibilities

• Develop and lead the overall social media strategy for Pinkvilla across platforms including Instagram, X, Snapchat, LinkedIn, reddit, App and emerging platforms.
• Build platform-specific growth strategies to increase followers and subscribers, reach and impressions, engagement, and user acquisition.
• Identify new opportunities, trends, formats, and platform features to drive audience growth and brand visibility.
• Create short-term and long-term roadmaps for social media expansion and monetization opportunities.
• Oversee end-to-end execution of all social media activities and campaigns.
• Lead and manage the social media team including content planners, editors, designers, video teams, and platform managers.
• Ensure timely publishing, optimization, and performance tracking of all social content.
• Maintain consistency in brand tone, visual identity, and platform positioning.
• Collaborate with editorial, video, branded content, and marketing teams to create high-performing content.
• Conceptualize innovative content formats, campaigns, and social-first IPs.
• Stay updated with social media trends, entertainment news cycles, meme culture, and platform algorithm changes.

Skills

Social strategy

Audience growth

Leadership

Analytics

Content creation

Stakeholder mgmt

Trend forecasting

Entertainment media

Job description

Pinkvilla is India's leading entertainment and lifestyle content platform, reaching over 50 million users monthly across web, mobile, and social media. Backed by Flipkart, Pinkvilla covers Bollywood, television, regional cinema, Hollywood and Korean entertainment, and produces marquee properties such as the Pinkvilla Screen and Style Icons Awards. As part of the Flipkart Group, Pinkvilla is building a structured internal go-to-market to make its media, content, and event properties available to Flipkart's own business units as a marketing and brand-building resource.

About the Role

Pinkvilla is looking for a dynamic and growth-driven Social Media Head to lead the overall social media vision, strategy, audience growth, and execution across all platforms. The ideal candidate should have a strong understanding of entertainment, celebrity, lifestyle, and digital culture trends, along with proven experience in scaling social media communities and driving user acquisition through innovative content strategies.

This role requires a mix of strategic thinking, leadership, platform expertise, content innovation, analytics, and execution management.

Key Responsibilities

• Develop and lead the overall social media strategy for Pinkvilla across platforms including Instagram, X, Snapchat, LinkedIn, reddit, App and emerging platforms.
• Build platform-specific growth strategies to increase:
• Followers and subscribers
• Reach and impressions
• Engagement rates
• User acquisition and retention
• Identify new opportunities, trends, formats, and platform features to drive audience growth and brand visibility.
• Create short-term and long-term roadmaps for social media expansion and monetization opportunities.

Execution & Team Management

• Oversee end-to-end execution of all social media activities and campaigns.
• Lead and manage the social media team including content planners, editors, designers, video teams, and platform managers.
• Ensure timely publishing, optimization, and performance tracking of all social content.
• Maintain consistency in brand tone, visual identity, and platform positioning.

Audience Acquisition & Engagement

• Drive user acquisition strategies through organic social growth, collaborations, creator partnerships, trend-driven content, and viral formats.
• Build strong audience engagement strategies to improve community interaction and loyalty.
• Analyze audience behavior and optimize content strategies accordingly.
• Collaborate closely with editorial, video, branded content, and marketing teams to create high-performing content.
• Conceptualize innovative content formats, campaigns, and social-first IPs.
• Stay updated with social media trends, entertainment news cycles, meme culture, and platform algorithm changes.

Analytics & Reporting

• Monitor platform performance metrics and generate actionable insights.
• Track KPIs such as engagement, growth, watch time, CTR, shares, saves, and conversion metrics.
• Present monthly growth reports, insights, and strategy recommendations to leadership.

Desired Skills & Qualifications

• 12-15 years of experience in social media strategy and audience growth.
• Prior experience in entertainment, media, digital publishing, or creator ecosystems preferred.
• Strong understanding of platform algorithms, analytics tools, and audience behavior.
• Proven track record of scaling social media pages and driving organic growth.
• Excellent leadership, communication, and stakeholder management skills.
• Strong creative thinking and trend forecasting abilities.
• Ability to work in a fast-paced and highly dynamic environment.