Brand Strategist Lead

Genxlead; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Genxlead in Chennai is seeking a Brand Lead with 6+ years of experience to own brand strategy, positioning, and communications across digital and retail channels. You will drive seasonal campaigns and align branding with business goals in collaboration with E-commerce and Marketing teams.

The role requires strong experience in consumer-facing businesses, a deep understanding of the online customer journey, and the ability to guide creative teams and external partners to maintain a cohesive brand

Qualifications

• 6+ years of experience in Brand Management, Brand Strategy, Marketing, or related field.
• Strong experience in E-commerce, D2C, Retail, Fashion, Lifestyle, Beauty, or similar consumer-facing businesses.
• Proven experience in brand strategy and campaign planning.
• Strong understanding of the E-commerce customer journey and digital brand presence.
• Experience working with PR agencies, media partners, influencers, or external marketing agencies.
• Strong ability to conceptualize campaigns at a strategic level.
• Good understanding of creative design and visual branding, with the ability to provide direction to creative teams.

Responsibilities

• Develop and drive the overall brand strategy, positioning, and communication direction.
• Plan and conceptualize seasonal, product, and brand campaigns aligned with business objectives.
• Develop campaign strategies covering target audience, messaging, channels, and overall creative direction.
• Coordinate with E-commerce and Marketing teams to align brand initiatives with business objectives.
• Identify opportunities to strengthen brand visibility across digital, social media, website, retail, and other channels.
• Collaborate with PR agencies, influencers, media partners, and external agencies to strengthen brand presence.
• Provide strategic direction to designers and content teams rather than hands-on execution.
• Ensure consistent brand identity and messaging across touchpoints.
• Review and evaluate website/e-commerce branding to align with overall strategy.
• Track market and industry trends to identify branding opportunities.
• Evaluate campaign performance and consumer insights to improve future strategies.
• Translate business goals into strong and relevant brand initiatives with leadership.

Skills

Brand management

Brand strategy

Marketing

E-commerce

D2C

Retail

Fashion

Lifestyle

Campaign planning

Job description

Role: Brand Lead

Location: Chennai
Experience: 6+ Years
Department: Branding
Industry Preference: E-commerce / D2C / Retail / Fashion / Lifestyle

About the Role

Key Responsibilities:

• Develop and drive the overall brand strategy, positioning, and communication direction.
• Plan and conceptualize seasonal, product, and brand campaigns aligned with business objectives.
• Develop campaign strategies covering target audience, communication, messaging, channels, and overall creative direction.
• Work closely with the E-commerce and Marketing teams to align brand initiatives with business and customer objectives.
• Identify opportunities to strengthen brand visibility across digital, social media, website, retail, and other relevant channels.
• Coordinate with PR agencies, PR executives, influencers, media partners, and external agencies to strengthen brand presence.
• Build and maintain strong relationships with external creative, PR, media, and marketing partners.
• Provide strategic direction to designers, content teams, photographers, and other creative teams rather than being primarily involved in execution.
• Ensure consistent brand identity, tone, positioning, and messaging across all customer touchpoints.
• Review and evaluate website and e-commerce branding to ensure it aligns with the overall brand strategy.
• Track market, fashion, consumer, competitor, and industry trends to identify new branding opportunities.
• Evaluate campaign performance and consumer insights to improve future brand strategies.
• Work closely with leadership to translate business goals into strong and relevant brand initiatives.

What Were Looking For:

• 6+ years of experience in Brand Management, Brand Strategy, Marketing, or a related field.
• Strong experience in E-commerce, D2C, Retail, Fashion, Lifestyle, Beauty, or similar consumer-facing businesses.
• Proven experience in brand strategy and campaign planning.
• Strong understanding of the E-commerce customer journey and digital brand presence.
• Experience working with PR agencies, media partners, influencers, or external marketing agencies.
• Strong ability to conceptualize campaigns at a strategic level.
• Good understanding of creative design and visual branding, with the ability to provide direction to creative teams.