Marketing Strategist

Firebrand Global; Pune District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

A strategic branding and marketing studio is seeking a Marketing Strategist based in Pune, India. This full-time, on-site position involves leading a marketing team, developing comprehensive strategies, and managing campaigns. The ideal candidate will have 4-5 years of relevant experience, strong communication and interpersonal skills, and proficiency in social media management and analytics. Immediate start is required, and interested candidates should submit their portfolio to [e-mail].

Qualifications

• 4-5 years in marketing with experience in social media and offline campaigns.
• Preferably from an advertising agency background.
• Excellent communication and interpersonal skills.
• Proficiency with Facebook Meta Suite, Canva, Iconosquare, Asana and Facebook Ads Manager.

Responsibilities

• Understanding client business goals and target audiences.
• Leading and scaling the marketing team.
• Creating overarching marketing strategies.
• Managing campaigns, promotions, and contests.

Skills

Social media strategy

Creative thinking

Communication skills

Google Analytics

Copywriting

Photography skills

Education

Bachelor's degree in Marketing or related field

Tools

Facebook Meta Suite

Canva

Asana

Google AdWords

Facebook Ads Manager

Job description

Designation: Marketing Strategist (On-site)

Location: Pune, India Type: Full-time, On-site Salary: As per Industry Standards

1. We're Looking For:

A strategic thinker and a leader to head our marketing team.

Join us and help guide the next wave of marketing moments for our clients, shaping their brand's future.

2. Scope

As a Marketing Strategist, your role will be pivotal in:

• Ideation: Bringing a strong storytelling mindset and a growth-driven approach to all content and campaigns.
• Team Leadership: Leading and scaling our marketing team from the ground up, fostering excellence.
• Strategy: Developing and executing comprehensive marketing strategies across both online and offline platforms.
• Impact: Elevating our entire marketing function with your expertise and fresh perspective.

Responsibilities:

• Understanding client business goals and target audiences.
• Creating overarching marketing strategies.
• Conducting market and competitor research to inform strategy.
• Translating business objectives into actionable marketing plans.

Content Oversight:

• Reviewing and approving content to ensure brand alignment and quality.
• Guiding tone, messaging and overall content direction.
• Collaborating with the executive team for timely and high-quality delivery.

Social Media Oversight:

• Supervising platform performance and content execution.
• Managing high-level social communications and escalations.
• Ensuring consistent brand presence across all digital channels.

Analytics and Reporting:

• Reviewing reports prepared by the executive team.
• Analyzing performance data to extract actionable insights.
• Adjusting strategy based on results and presenting key learnings to clients.

Community Strategy:

• Setting direction for brand community initiatives.
• Identifying opportunities for deeper audience engagement.
• Approving influencer strategies and partnerships.

Campaign Management:

• Planning and overseeing campaigns, promotions and contests.
• Briefing and coordinating with design, copy and execution teams.
• Ensuring campaign goals align seamlessly with brand strategy.

Paid Advertising:

• Planning and overseeing paid social media campaigns.
• Managing budgets, targeting and performance optimisation.
• Collaborating with performance marketing experts (if needed).
• Identifying influencer opportunities aligned with brand goals.
• Negotiating partnerships and setting clear expectations.
• Monitoring and evaluating influencer campaign performance.

PR Initiatives:

• Identifying brand collaboration opportunities (both online and offline).

3. Who We’re Looking For:

• Experience: 4-5 years in marketing with hands‑on experience in social media and offline campaigns.
• Industry Focus: Preferably from an advertising agency background.
• Education: Bachelor's degree in Marketing, Communications or a related field.
• Skills:
• Well‑versed with Facebook Meta Suite.
• Ability to think creatively and experience with copywriting.
• Excellent communication and interpersonal skills.
• Experience with Google Analytics and Google AdWords (Basic).
• Proficiency in supporting tools such as Canva, Iconosquare, Asana and Facebook Ads Manager.
• Photography and video editing skills are a plus.

Please Note:

• Candidate must be based in Pune.
• Availability for a face‑to‑face interview is essential.
• Start Date: Immediate.

4. Ready to Come On Board?

We’d love to hear from you! Send your portfolio to [e-mail]

Let’s build something great together.

About Firebrand:

We are a strategic branding & marketing studio based out of Clover Plaza, NIBM, Pune.

We believe brands lie at the intersection of purpose and meaning. We help fuel the imagination of our clients with fresh approaches and disruptive strategies to maximise their brand’s potential and make it relevant not just for today, but also for tomorrow. We offer an Honest, Simple & Human approach to branding by enabling entrepreneurs and business owners to spark their thoughts, fuel their Imagination & ignite their minds by looking at the bigger picture without losing focus on the microscopic vision of their ‘purpose to exist’.

Our network of thinkers and creators includes globally recognised strategists and designers from various parts of the world with impeccable talent and passion for creating sustainable brands.