Brand Strategist

Trzy Innovationz; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Trzy is a marketing and events company specializing in high-impact brand experiences, on-ground activations, and integrated 360° campaigns for diverse brands and the entertainment sector. We’re looking for a Brand Strategist who can think big and execute across digital, offline, and film promotions.

You’ll translate client briefs into campaigns, plan activations, and collaborate with studios, talent teams, and clients to create buzzworthy brand experiences.

Qualifications

• 3–6 years of experience in brand strategy, experiential marketing, or events.
• Proven experience in on-ground activations and campaign planning.
• Exposure to movie marketing or entertainment campaigns is a strong plus.
• Strong understanding of consumer insights and cultural trends.
• Excellent communication, presentation, and storytelling skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Strategy & Campaign Planning: Develop 360° marketing strategies for brands, with a strong emphasis on on-ground and experiential campaigns.
• On-Ground Activations & Events: Conceptualize and plan brand activations, mall events, college activations, and large-scale experiential campaigns.
• Movie Marketing: Design and execute promotional campaigns for films, including city tours, fan engagement activities, and experiential promotions.
• Client & Stakeholder Management: Present ideas and strategies confidently to clients and bridge between teams.
• Insights & Innovation: Stay updated with trends and analyze campaign performance to optimize future strategies.

Skills

Brand strategy

Experiential marketing

On-ground activations

Campaign planning

Communication skills

Storytelling

Project management

Job description

Job Title: Brand Strategist – 360° Marketing & activations

Location: Gurgaon

Company: Trzy

About Trzy

Trzy is a marketing and events company specializing in high-impact brand experiences, on-ground activations, and integrated 360° campaigns. We work across industries including entertainment, with a strong focus on creating culturally relevant and memorable campaigns—especially in movie marketing.

Role Overview

We’re looking for a Brand Strategist who can think big, execute smart, and bring ideas to life across multiple touchpoints. This role is ideal for someone who understands consumer behavior, thrives in fast-paced environments, and has hands-on experience in on-ground activations, experiential marketing, and film promotions.

Key Responsibilities

1. Strategy & Campaign Planning
   • Develop 360° marketing strategies for brands, with a strong emphasis on on-ground and experiential campaigns
   • Build integrated campaigns spanning digital, offline, PR, influencer, and event ecosystems
   • Translate client briefs into impactful, insight-driven ideas
2. On-Ground Activations & Events
   • Conceptualize and plan brand activations, mall events, college activations, and large-scale experiential campaigns
   • Work closely with production and operations teams to ensure seamless execution
   • Identify innovative formats to engage audiences physically and emotionally
3. Movie Marketing
   • Design and execute promotional campaigns for films, including city tours, fan engagement activities, and experiential promotions
   • Collaborate with studios, talent teams, and partners to create buzzworthy campaigns
   • Leverage pop culture and audience insights to maximize reach and recall
4. Client & Stakeholder Management
   • Present ideas and strategies confidently to clients
   • Act as a bridge between creative, production, and client teams
   • Ensure campaigns align with brand objectives and deliver measurable impact
5. Insights & Innovation
   • Stay updated with trends in entertainment, youth culture, and experiential marketing
   • Bring fresh, disruptive ideas to the table
   • Analyze campaign performance and optimize future strategies

Requirements

• 3–6 years of experience in brand strategy, experiential marketing, or events
• Proven experience in on-ground activations and campaign planning
• Exposure to movie marketing or entertainment campaigns is a strong plus
• Strong understanding of consumer insights and cultural trends
• Excellent communication, presentation, and storytelling skills
• Ability to manage multiple projects in a fast-paced environment

What We’re Looking For

• A thinker-doer who can ideate and execute
• Someone who understands how brands connect with people in real-world environments
• Passion for entertainment, films, and pop culture
• High ownership, creativity, and attention to detail

Why Join Trzy

• Work on high-energy campaigns and large-scale activations
• Be part of exciting movie marketing projects
• Collaborate with a young, creative, and fast-moving team
• Opportunity to shape memorable brand experiences