Brand Planner Mumbai, India

Asymmetrique; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Asymmetrique is looking for a Brand Planner in Mumbai to lead the development of brand strategies that align with business objectives and drive growth in a digital-first ecosystem. The ideal candidate will have over 5 years of experience in brand planning and a Master's degree in Marketing or Communication. You will craft integrated campaigns and work closely with clients to deliver cohesive brand solutions. Strong storytelling and creativity are essential for this role, along with a deep understanding of consumer behavior and digital ecosystems.

Qualifications

• 5+ years of experience in brand planning or digital-first marketing roles.
• Strong understanding of consumer behaviour, culture, media, and digital ecosystems.
• Ability to balance strategic rigor with creative thinking.

Responsibilities

• Lead the development of brand strategies that solve business challenges.
• Translate trends into strategic platforms.
• Shape integrated campaigns across various media.
• Act as a trusted strategic partner for clients.

Skills

Strategic thinking

Understanding of consumer behaviour

Creativity

Storytelling

Presentation skills

Education

Master’s/Postgraduate degree in Marketing or Communication

Job description

Brand Planner

About Asymmetrique

Asymmetrique is a digital‑era provider of brand solutions for complex marketing problems to a range of clients across diverse industries. Capitalizing on outdated Agency models driven primarily by traditional creative advertising, Asymmetrique offers modern marketers and brand‑builders a refreshingly new‑age and inherently integrated approach toward their brands. Starting with deep consumer insights based on behavioural and motivational research, Asymmetrique marries the art and science of marketing to build brands of, for, and by consumers. Our solutions help marketers build experience brands and ecosystems that are always contextual, relevant, and connected to consumers. Our methodology is tailored to ensure long‑term success, while ensuring short‑term flexibility in strategy.

The Role

You are a modern brand thinker who sits at the intersection of culture, consumer behaviour, creativity, and technology. You help brands grow by turning business problems into powerful brand strategies and digital‑first ideas that drive measurable impact and ROI. You challenge conventional marketing thinking and believe that strong brands today are built through meaningful stories, immersive experiences, smart media choices, and data‑driven creativity. You bring clarity to complexity and help teams and clients see the bigger picture.

What You’ll Do

• Lead the development of brand and communication strategies that solve business challenges and unlock growth in a digital‑first ecosystem
• Translate cultural, social, and emerging digital trends into sharp consumer insights and strategic platforms
• Leverage shifts in media, technology, and consumer behaviour to create relevance and differentiation for brands
• Partner with Account and Creative teams to craft clear, inspiring, insight‑led creative briefs
• Shape integrated campaigns across social media, influencer ecosystems, content, performance marketing, immersive experiences, and emerging tech
• Ensure ideas are creatively strong while staying aligned with brand objectives and business outcomes
• Work closely with clients and cross‑functional teams to deliver holistic, end‑to‑end solutions
• Act as a trusted strategic partner, guiding client decisions and connecting brand vision to execution across touchpoints
• Apply learnings from media performance, creative effectiveness, and consumer data to continuously optimise strategies
• Identify opportunities for innovation, optimisation, and new revenue growth
• Create storified, compelling, and visually strong presentations for projects, pitches, and new initiatives.

What You Bring

• Master’s/Postgraduate degree in Marketing, Communication, or related fields
• 5+ years of experience in brand planning, strategy, or digital‑first marketing roles
• Strong understanding of consumer behaviour, culture, media, and digital ecosystems
• Ability to balance strategic rigor with creative thinking
• Excellent storytelling and presentation skills

Apply Now

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