Brand Planner

Hotcult India; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Hotcult India is seeking a candidate early in their career to join a multidisciplinary team at the intersection of research, culture, data and brand communication. Candidates from psychology, statistics, media and communication, marketing, sociology, anthropology, economics or related fields are welcome; the degree matters less than how you think.

You should have around 2+ years of experience in environments where these skills are utilised, such as advertising, brand strategy, marketing,

Qualifications

• 2+ years of experience in brand/consumer research or related fields.
• Open to diverse academic backgrounds with emphasis on thinking over degree.
• Experience in environments like advertising, brand strategy, marketing, and analytics preferred.

Responsibilities

• Research categories, brands, consumers, markets and cultural behaviour.
• Analyze why geographies influence behavior and decisions.
• Conduct secondary research across reports and databases; design and analyse primary research.

Skills

Brand strategy

Advertising

Marketing

Media and communication

Consumer insights

Market research

Behavioural research

Social research

Analytics

Consulting

Cultural research

Education

Psychology

Statistics

Media & communication

Marketing

Sociology

Anthropology

Economics

Behavioural science

Humanities

Business

Job description

The Right Person For The Role

We are looking for someone early in their career, but not early in their thinking. This role sits at the intersection of research, culture, human behaviour, data and brand communication. You could come from psychology, statistics, media and communication, marketing, sociology, anthropology, economics or another related field. Your degree matters less than how you think.

Experience

2+ years

Location

Hyderabad / Mumbai

Role Type

Full-time

The Right Person For The Role

We are looking for someone early in their career, but not early in their thinking. This role sits at the intersection of research, culture, human behaviour, data and brand communication. You could come from psychology, statistics, media and communication, marketing, sociology, anthropology, economics or another related field. Your degree matters less than how you think.

You should ideally have around 2+ years of experience in an environment where these skills are used, such as advertising, brand strategy, marketing, consumer research, media, consulting, insights, communications, cultural research or related fields.

You Should Be Someone Who

• Is naturally curious and frequently wants to know why
• Enjoys researching subjects you knew very little about before
• Can read deeply without getting overwhelmed by information
• Is comfortable working with numbers, datasets, surveys and spreadsheets
• Can speak to people and understand the nuances behind what they say
• Can distinguish between an observation, an assumption and actual evidence
• Can connect dots across culture, behaviour, business and communication
• Can write clearly and explain complex ideas simply
• Is comfortable challenging an obvious answer when the evidence suggests something else
• Has the confidence to say, “I don't know yet, but I know how to find out.”

What Will You Work On

• Researching categories, brands, consumers, markets and cultural behaviour
• Understanding why people from certain geographies behave, consume, celebrate or make decisions in particular ways
• Conducting secondary research across reports, academic papers, archives, news, databases and other credible sources
• Helping design and analyse primary research such as interviews, surveys and conversations
• Working with qualitative as well as quantitative information
• Finding patterns across seemingly unrelated pieces of information
• Building consumer, cultural and category understanding for brand strategy
• Turning large amounts of research into simple, useful insights
• Developing presentations, research notes and strategic documents
• Using AI and research tools intelligently to accelerate work while still checking the quality of evidence
• Supporting ongoing development of research systems, knowledge libraries and cultural intelligence tools

Experience

2+ years of experience in one or more of the following: Brand strategy, advertising, marketing, media and communication, consumer insights, market research, behavioural research, social research, analytics, consulting, cultural research or a similar environment. Experience working on brand or consumer problems will be particularly useful.

Educational Background

We Are Open To Different Academic Backgrounds, Including

Psychology, statistics, media and communication, marketing, sociology, anthropology, economics, behavioural science, humanities, business or related disciplines.

Skills: brand research,brand strategy,cultural research