Brand Marketing & Product Development Manager

JAC Recruitment; Gurugram District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

JAC Recruitment is seeking a Brand Marketing & Product Development Manager to drive brand growth through integrated marketing and product development for consumer products. The role focuses on market-focused initiatives and aligning products with business objectives.

The ideal candidate has 7-10 years of FMCG/D2C experience, strong coordination and communication skills, and holds a Bachelor's in Marketing or related field (MBA/PGDM preferred).

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA/PGDM in Marketing would be preferred.
• 7-10 years of experience in FMCG, D2C start-up brands, baby care, personal care, oral care, or related consumer category.
• Strong project coordination, communication, and cross-functional stakeholder management skills.

Responsibilities

• Develop and implement brand marketing strategies aligned with business objectives
• Support product development activities from initial concept through to market introduction
• Coordinate marketing and product initiatives with relevant internal stakeholders
• Monitor market and consumer trends to support brand and product development decisions
• Contribute to initiatives aimed at strengthening brand presence and supporting business growth

Skills

Project coordination

Cross-functional teamwork

Communication skills

Education

Bachelor's in Marketing/Business

MBA/PGDM in Marketing preferred

Job description

The Brand Marketing & Product Development Manager role combines brand development, marketing strategy, and product development activities for consumer products. The position offers an opportunity to contribute to brand growth by supporting market-focused initiatives and the development of products aligned with business objectives.

Responsibilities

• Develop and implement brand marketing strategies aligned with business objectives

• Support product development activities from initial concept through to market introduction

• Coordinate marketing and product initiatives with relevant internal stakeholders

• Monitor market and consumer trends to support brand and product development decisions

• Contribute to initiatives aimed at strengthening brand presence and supporting business growth

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA or PGDM in Marketing would be preferred

• 7-10 years of experience in fast-moving consumer goods (FMCG), direct-to-consumer (D2C) start-up brands, baby care, personal care, oral care, or a related consumer category

• Strong project coordination, communication, and cross-functional stakeholder management skills

About the company

A company in the consumer products industry that develops products supporting health, hygiene, household care, and everyday living. The organisation uses consumer research and product development capabilities to create products designed to support comfortable and healthy daily habits.