Brand Marketing Manager

Talasha; Mumbai Suburban; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Talasha recherche un Brand Marketing Manager pour une marque de vêtements de nuit leader en Inde. Ce rôle clé implique de diriger les stratégies marketing, de collaborer avec des influenceurs et de s'assurer que la voix de la marque est cohérente à travers tous les canaux. Le candidat idéal a une expérience solide en marketing de marque, avec un accent sur les canaux numériques et offline et un intérêt pour la mode.

Qualifications

• 4–6 ans d'expérience en marketing de marque, notamment dans des secteurs de mode ou D2C.
• Capacité à gérer des campagnes marketing sur plusieurs canaux.
• Compréhension des tendances du marché et des insights consommateurs.

Responsibilities

• Développer et exécuter des stratégies de branding et de marketing.
• Gérer le programme d'influenceurs et les partenariats de marque.
• Créer des calendriers de campagne sur les réseaux sociaux.

Skills

Brand partnerships

Influencer marketing

Event marketing

Digital marketing

Offline marketing

Job description

1 week ago Be among the first 25 applicants

Talasha has been mandated to hire a Brand Marketing Manager for India's leading sleepwear brand that boasts of having over 50 independent retail outlets across the country. This three decade old brand provides premium night-wear for all ages & genders and priorities both comfort & style

Responsibilities -

• Lead the development and execution of comprehensive branding & marketing strategies - on both offline & digital channels to ensure alignment on brand messaging, brand architecture, positioning & campaign execution.
• Build brand partnerships & collaborations with complimentary brands amplifying brand awareness via collaborative give-aways & merchandise, co-branded campaigns, brand pop-ups, in-store activations & thematic events etc
• Own the influencer outreach programme & extensively collaborate with relevant content creators Pan-India, leveraging their audience
• Create compelling social media campaign calendars that align with brand identity, values, and messaging - providing ongoing oversight for consistency across digital channels (meta, youtube, etc).
• Participate in relevant events & pop-ups and drive community-led hyperlocal campaigns in clubs, societies & retail hubs
• Define content strategy for new & existing products, including features, value proposition & positioning
• Lead offline Go-to-market communications & public relations for the brand
• Translate market trends & consumer insights into compelling brand narratives
• Coordinate with the design team to create and implement branding assets, including social media creatives, offline marketing collaterals, website banners, print materials and promotional items.
• Ensure consistent brand voice, aesthetic, and values across all touchpoints, platforms and products
• Serve as the primary point of contact for all branding & marketing-related matters for internal and external stakeholders.

Good To Have -

• 4–6 years in brand partnerships, influencer marketing, event or retail marketing
• Experience in brand marketing in both offline & digital channels
• Brand Marketing experience in fashion, D2C, or lifestyle brands

CTC - Rs. 10-15 LPA (Basis last drawn)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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