Senior Brand Marketing Manager

Talasha; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A luxury furniture company based in Bengaluru is seeking a Senior Brand Marketing Manager to lead brand marketing initiatives across digital and offline channels. The ideal candidate will have over 7 years of experience in brand marketing, with a focus on luxury brands. Responsibilities include creating social media strategies, defining content for products, and managing influencer partnerships. This role involves driving SEO and CRM efforts while representing the brand at relevant events to enhance visibility and generate leads.

Qualifications

• 7+ years of experience in driving brand marketing and organic lead generation.
• Experience in both online and offline brand marketing and lead generation.
• Experience in luxury brands is preferred.

Responsibilities

• Work on brand marketing via integrated digital & offline channels.
• Create compelling social media campaign calendars.
• Define content strategy for new & existing products.
• Identify, reach out, and manage influencer collaborations.
• Drive 360-degree organic digital marketing, including SEO & CRM.
• Lead offline Go-to-market communications & campaigns.
• Coordinate with design team for branding assets.
• Help build cross collaborations & partnerships with luxury brands.
• Represent brand in relevant events and networking opportunities.
• Monitor market trends and competitor activities.

Skills

Brand marketing

Digital & offline marketing

Content strategy

SEO

CRM

Influencer marketing

Job description

Talasha has been mandated to hire a Senior Brand Marketing Manager for aluxury, bespoke furniture company known for handcrafted timeless leather & wooden furniture, inspired by 19th-century European designs. This 30+ years old company combines traditional European techniques with Indian artistry to create heirloom furniture pieces

Responsibilities -

• Work on brand marketing via integrated digital & offline channels to drive brand awareness and organic lead generation
• Create compelling social media campaign calendars that align with brand identity, values, and messaging - providing ongoing oversight for consistency across digital channels (meta, youtube)
• Define content strategy for new & existing products, including features, value proposition & positioning. Script, shoot, and edit engaging content that would resonate with the HNI community
• Influencer Marketing: Identify, reach out, negotiate, and manage barter influencer collaborations across platforms.
• SEO & CRM - Drive 360 degree organic digital marketing including Seo & CRM to grow a community around the brand
• Lead offline Go-to-market communications & campaigns
• Coordinate with the design team to create and implement branding assets, including digital content, social media creatives, website banners, print materials, packaging, and promotional items.
• Help brand build cross collaborations & partnerships with other luxury brands
• Represent brand in relevant events, networking opportunities & talks to aid in building brand awareness & garnering relevant leads
• Help brand get barter publicity by tying up with publication houses like TOI, LBB, Indian Express etc
• Monitor market trends and competitor activities to provide insights and recommendations for brand improvement.

Good to have -

• 7 years+ experience in driving brand marketing & organic lead generation
• Experience in both online & offline brand marketing & lead generation
• Experience in luxury brands is preferred