VP - Brand Marketing & Communication

Talasha; Bengaluru; On-site; INR 4,500,000 - 5,000,000; Full time

Benefits offered by this job

Esops

Job summary

Talasha is seeking a VP - Brand Marketing & Communications to lead global branding for a fast-growing SaaS platform serving fitness professionals worldwide. You will shape strategy, strengthen brand presence, and drive growth across international markets, with a focus on the US and Western regions.

You will lead a skilled marketing team to develop content, influencer partnerships, and integrated campaigns, while tracking KPIs and optimizing performance across digital channels.

Qualifications

• 8+ years leading brand marketing for B2B SaaS startups.
• Experience marketing to US and Western audiences; regional dynamics.
• Proven ability to drive organic growth and influencer collaborations.

Responsibilities

• Lead development and execution of global branding and marketing strategies.
• Strengthen brand positioning and storytelling across international markets.
• Lead content creation, organic acquisition initiatives, and integrated campaigns.
• Identify growth opportunities via influencer partnerships and collaborations.
• Oversee social media calendars and ensure consistency across channels.
• Drive SEO strategies and emerging discovery channels.
• Establish KPIs and use insights to improve marketing effectiveness.
• Mentor and develop a multidisciplinary marketing team.

Skills

Brand leadership

US market experience

Influencer partnerships

Social media strategy

Content strategy

SEO strategy

Job description

Talasha has been mandated to hire a VP - Brand Marketing & Communications for a fast-growing SaaS platform helping fitness professionals worldwide build and grow their businesses through their own branded mobile apps. Funded by leading global investors and founded by an experienced team from IIT Delhi, they 're expanding their presence across international markets. The marketing leader will drive the brand's marketing strategy, strengthen their brand presence, and identify new opportunities for growth, particularly across the US and other Western markets

Responsibilities

• Lead the development and execution of comprehensive branding & marketing strategies to strengthen global brand narratives & presence.


• Strengthen the brand positioning, storytelling and architecture across international markets (USA)


• Lead the team in developing compelling content, organic acquisition initiatives, and integrated marketing campaigns.


• Identify new growth opportunities through influencer partnerships, brand collaborations, communities and emerging marketing channels.


• Create compelling social media campaign calendars that align with brand identity, values, and messaging - providing ongoing oversight for consistency across digital channels (meta, youtube, tik tok). Plan and publish brand content to engage fitness professionals and partners.


• Drive organic growth through SEO strategies and emerging discovery channels.


• Ensure consistent brand voice, aesthetic, and values across all touchpoints, platforms and products


• Establish meaningful KPIs and use performance insights to improve marketing effectiveness.


• Lead, mentor, and develop an established multidisciplinary marketing team.

Good to Have-

• 8+ years experience in leading brand marketing & communication strategy for B2B Saas startups


• Proven experience marketing to US and other Western audiences, with an understanding of regional customer behaviour and market dynamics


• Experience in leading organic digital efforts for acquisition including focus on influencer partnerships & collaborations, social media strategy, content strategy etc

CTC - Upto Rs.45-50LPA + Esops (Basis last drawn)

#Brand Marketing #Brand Positioning #Influencer Collaborations #International Marketing #Organic Acquisition Strategy #Content Strategy #Integrated Marketing Campaigns #Brand Architecture #Meta #Social Media Campaigns #SEO Strategy