Brand Marketing Manager

Cloudthat; Bengaluru; On-site; INR 1,500,000 - 2,600,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Diverse team environment

Job summary

CloudThat is seeking a Brand Marketing Manager for Retail Training to drive demand, enrolments, and revenue across digital channels, events, and partnerships. You’ll own the marketing strategy, oversee the team, manage budgets, and collaborate with sales and operations to optimize lead quality and conversions.

You will lead end-to-end campaigns, nurture leads through CRM, and optimize websites and landing pages while targeting growth in India and globally where applicable.

Qualifications

• 5+ years of experience in B2C marketing for products, services, or training.
• 3+ years in Education, EdTech, Training, or related industries.
• Proven lead and demand generation experience with multi-channel campaigns.

Responsibilities

• Develop annual and quarterly marketing plans to hit revenue and enrolment targets.
• Own end-to-end demand and lead generation across paid, organic, referral, webinars, events, and partnerships.
• Plan and optimize campaigns across digital channels: paid media, social, email, SEO, website.
• Drive webinars, workshops, events, and masterclasses to generate quality leads.
• Manage lead lifecycle via CRM, including nurturing and conversion optimization.

Skills

Lead generation

Demand generation

Customer acquisition

Email marketing

WhatsApp marketing

SMS marketing

Social media marketing

Webinars

Community marketing

Analytics

Cross-functional collaboration

Education

MBA in Marketing

Tools

Lead Squared

Meritto

Zoho

HubSpot

Job description

Role: Brand Marketing Manager - Retail Training

Employment Type: Full-time

About your Company:

CloudThat, founded in 2012 by Bhavesh Goswami, is India's first company to offer comprehensive cloud consulting and training. Headquartered in Bengaluru with global offices, it has delivered 350+ projects and trained 850K+ professionals across 30+ countries.

A top - tier partner with AWS, Microsoft, Google Cloud, and Databricks, CloudThat is the only company globally to win all three major cloud training awards in 2025. It also holds multiple prestigious partnerships and was certified as a Great Place to Work® in 2026, highlighting its innovation-driven, people-first culture.

About the Role:

The Marketing Manager - Retail Training will be responsible for driving demand, lead generation, and enrolments for CloudThat's retail training business. The role will own the end-to-end marketing strategy and execution across digital channels, CRM, content, events, webinars, and partner initiatives to achieve revenue and enrolment targets.

This role requires a hands-on marketing leader who can develop growth strategies, optimize marketing funnels, manage teams, and collaborate with internal stakeholders to drive measurable business outcomes. The individual will lead marketing initiatives from awareness to conversion while ensuring effective utilization of budgets, channels, and resources.

Key Responsibilities:

• Develop and execute annual and quarterly marketing plans to achieve retail training revenue, enrolment, and growth targets.
• Own end-to-end demand generation and lead generation across paid, organic, referral, webinar, event, partnership, and community channels.
• Plan, execute, and optimize integrated marketing campaigns across digital channels including paid media, social media, email marketing, SEO, and website.
• Drive webinars, workshops, bootcamps, masterclasses, events, and other engagement initiatives to generate quality leads and registrations.
• Own lead lifecycle management through CRM platforms, including lead tracking, segmentation, nurturing, drip campaigns, and conversion optimization.
• Collaborate with sales, SME's, training operations, and other stakeholders to improve lead quality, conversion rates, and enrolment outcomes.
• Review and guide the development of marketing content, landing pages, emailers, ad creatives, brochures, and other marketing collateral to ensure quality and effectiveness.
• Monitor and optimize website performance, landing pages, customer journeys, and SEO initiatives to improve traffic, engagement, and conversions.
• Analyze marketing performance, derive actionable insights, and present regular reports on traffic, leads, registrations, enrolments, CPL, CAC, and ROI to leadership.
• Lead, mentor, and manage the marketing team, ensuring effective delegation, execution excellence, stakeholder alignment, and achievement of business objectives.

Requirements (Must-Have):

• 5+ years of experience in B2C marketing, preferably for products, services, or training businesses.
• 3+ years of experience in Education, EdTech, Training, or related industries.
• Proven experience in lead generation, demand generation, and customer acquisition.
• Strong understanding of email, WhatsApp, SMS, social media, webinars, and community-led marketing.
• Hands-on experience with CRM and marketing automation platforms (Lead Squared, Meritto, Zoho, HubSpot, or similar).
• Experience in lead nurturing, drip campaigns, segmentation, and conversion optimization.
• Good understanding of website management, landing pages, conversion funnels, and SEO fundamentals.
• Strong analytical skills with experience in Google Analytics, Looker Studio, and marketing reporting.
• Experience managing cross-functional teams and marketing projects end-to-end.

Good to Have:

• Working knowledge of Google Ads, Meta Ads, and LinkedIn Ads.
• Experience in cloud, technology, certification, or skilling businesses.
• Experience managing webinars, workshops, bootcamps, or community programs.
• Familiarity with AI-powered marketing and automation tools.
• MBA in Marketing or relevant certifications in Digital Marketing, CRM, or Marketing Automation.

What We Offer:

• Competitive salary and performance bonuses.
• Collaborative and diverse team environment.
• Be a part of the ONLY company in the world to be recognized by Microsoft, AWS, and Google Cloud with prestigious awards in 2025.

Equal Opportunity Statement:

CloudThat is an equal opportunity employer and values diversity in our workforce. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected status. We are committed to creating an inclusive environment where everyone can thrive and contribute their best