Associate Director – Marketing

Truww; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Opportunity to shape marketing vision

Job summary

A tech-driven interiors brand in Bengaluru is seeking an Associate Director – Marketing to lead their marketing strategy and enhance brand awareness. You will execute multi-channel campaigns, manage digital marketing performance, and drive customer acquisition. The ideal candidate has over 8 years of marketing experience and a strong track record in brand building. Competitive salary and incentives offered.

Qualifications

• 8+ years of experience in marketing, preferably in consumer brands or startups.
• Proven track record in brand building and customer acquisition.
• Hands-on experience with performance marketing and analytics tools.

Responsibilities

• Develop and execute end-to-end marketing strategies.
• Establish brand presence through storytelling and campaigns.
• Manage paid media campaigns across digital platforms.
• Oversee content marketing and PR initiatives.
• Implement strong SEO strategies for organic growth.
• Use data-driven insights to refine campaigns.

Skills

Brand building

Performance marketing

Leadership

Analytics

Creative thinking

Tools

Google Ads

Meta Ads

CRM platforms

Job description

Overview

Location: Bangalore | Experience: 8+ Years | Employment Type: Full-Time

About Truww
Truww is a fast-growing tech-driven interiors brand that is redefining how homes are designed. We blend technology, design, and innovation to create seamless interior experiences. Join us in our journey to revolutionize the interior industry!

Role Overview

As the Associate Director – Marketing, you will be responsible for leading our marketing strategy, driving brand awareness, and generating demand for our services. You will spearhead multi-channel campaigns, optimize performance marketing, and enhance Truww’s digital and offline presence.

Key Responsibilities

• Marketing Strategy & Execution: Develop and execute end-to-end marketing strategies to drive brand growth and customer acquisition.
• Brand Building: Establish Truww as a top-of-mind brand in the interior industry through strong storytelling and innovative campaigns.
• Performance Marketing: Manage paid media campaigns across digital platforms (Google, Meta, YouTube, etc.) to maximize ROI.
• Content & Communication: Oversee content marketing, social media, influencer collaborations, and PR initiatives.
• SEO & Organic Growth: Implement strong SEO strategies to drive organic traffic and improve search rankings.
• Customer Insights & Analytics: Use data-driven insights to refine campaigns and improve marketing effectiveness.
• Team Leadership: Build and mentor a high-performing marketing team to execute campaigns efficiently.
• Partnerships & Collaborations: Identify and drive strategic partnerships to enhance brand presence.

Requirements

• 8+ years of experience in marketing, preferably in consumer brands, D2C, or startups.
• Proven track record in brand building, growth marketing, and customer acquisition.
• Hands-on experience with performance marketing, analytics tools, and CRM platforms.
• Strong leadership, analytical, and communication skills.
• Creative thinker with a data-driven approach to decision-making.
• Experience in home décor/interiors/lifestyle brands is a plus.

Why Join Us?

• Be a part of a high-growth, tech-driven interior design company.
• Work with a passionate and dynamic team.
• Competitive salary and performance-based incentives.
• Opportunity to lead and shape the marketing vision of a fast-growing brand.