Brand & Marketing Executive

Veritos Infosolutions; Mohali; On-site; INR 600,000 - 900,000; Full time

Job summary

Veritos Infosolutions in Mohali, Punjab, seeks an ownership-driven Brand & Marketing professional who will plan, execute and measure marketing activities across digital and offline channels. You will create content, calendars and campaigns, translating business objectives into compelling brand stories and performance metrics.

You will work hands-on with content creation, social media, SEO, and basic design tools, using AI for ideation and productivity, while collaborating with BD teams to align

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business, Management or a related field.
• 2 to 4 years of relevant experience in Brand Marketing, Digital Marketing, Content Marketing or B2B Marketing.
• Candidates with strong hands‑on experience and a demonstrable portfolio may also be considered.

Responsibilities

• Own and strengthen Veritos brand across digital and relevant offline platforms.
• Develop brand positioning, messaging and communication strategies.
• Convert management objectives into actionable marketing strategies and plans.
• Prepare weekly, monthly and campaign-wise marketing calendars.
• Independently create content for LinkedIn, social media, websites, blogs, email campaigns, brochures, case studies and other marketing requirements.

Skills

Brand Marketing

Digital Marketing

Content Strategy

Content Writing

Social Media Marketing

LinkedIn Marketing

SEO Basics

Campaign Planning

Market Research

Marketing Analytics

Canva

AI Marketing Tools

English Fluency

Education

Bachelor's degree in Marketing

Mass Communication or related field

Tools

WordPress

Google Analytics

GA4

Google Search Console

Google Ads

Meta Ads

Email Marketing

Marketing Automation

Canva

Job description

About the Role

This is an ownership-driven Brand & Marketing role.

Management will define the business objective, and the candidate will be responsible for developing the strategy, marketing plan, content calendar, execution approach, and performance measurement required to achieve that objective.

The candidate should be capable of working independently across strategy, planning, content creation, execution and reporting.

We are specifically looking for someone who is hands-on with content creation and does not depend on a Content Writer or Designer for routine marketing activities.

Key Responsibilities

Brand Management & Strategy

Own and strengthen the Veritos brand across digital and relevant offline platforms.

Understand the company's services, solutions, target audiences, industries and business objectives.

Develop brand positioning, messaging and communication strategies.

Convert management objectives into actionable marketing strategies and plans.

Prepare weekly, monthly and campaign-wise marketing calendars.

Maintain consistency in brand voice, messaging and visual communication.

Identify opportunities to increase Veritos'' visibility and credibility in the IT and technology sector.

Content Strategy & Creation

Independently create content for LinkedIn, social media, websites, blogs, email campaigns, brochures, case studies, success stories and other marketing requirements.

Develop content around Software Development, Mobile Applications, E-Governance, ERP, AI, Digitization, Automation and Digital Transformation.

Convert technical information into simple, clear and engaging business-oriented content.

Develop thought-leadership content and industry-focused communication.

Create content calendars and ensure timely execution.

Use AI tools for research, ideation, content creation and productivity.

Create basic marketing creatives using Canva or similar tools.

Social Media & LinkedIn

Manage and strengthen Veritos'' LinkedIn and social media presence.

Plan platform-specific content strategies.

Publish and manage regular content.

Promote company achievements, projects, Government engagements, events, AI initiatives, milestones and thought leadership.

Monitor reach, engagement, audience growth and content performance.

Identify opportunities to improve organic visibility and engagement.

Website & SEO

Manage and update website content.

Develop SEO-friendly website content and blogs.

Conduct basic keyword and competitor research.

Coordinate website content updates with the technical team.

Monitor website performance using Google Analytics and Google Search Console.

Identify opportunities to improve organic visibility and website engagement.

Marketing Campaigns

Plan and execute marketing campaigns based on business objectives.

Develop campaign concepts, messaging, content, timelines and execution plans.

Support campaigns for products, solutions, events, exhibitions, AI initiatives and specific industries.

Measure campaign performance and recommend improvements.

B2B & IT Marketing

Develop an understanding of the IT services and software industry.

Create marketing communication for Government departments, PSUs, enterprises, institutions and technology decision-makers.

Understand Veritos'' solutions and communicate their business value effectively.

Work closely with Business Development teams to understand market requirements and support business objectives.

Market & Competitor Research

Research competitors and their digital presence, positioning, content and campaigns.

Monitor industry trends and emerging marketing opportunities.

Research target industries, audiences and market segments.

Provide actionable insights and recommendations to management.

Analytics & Reporting

Track marketing performance and relevant KPIs.

Monitor website traffic, organic growth, social media engagement, audience growth, content performance and campaign results.

Prepare weekly and monthly marketing reports.

Analyze results and recommend corrective actions and improvements.

Required Skills

• Brand Marketing / Brand Management
• Digital Marketing
• Content Strategy
• Content Writing
• Social Media Marketing
• LinkedIn Marketing
• Basic SEO
• Campaign Planning
• Market & Competitor Research
• Marketing Analytics
• Canva or similar design tools
• AI tools for marketing and content creation
• Excellent English communication and writing skills

Preferred Skills

• B2B / IT / Software / SaaS Marketing experience
• WordPress
• Google Analytics / GA4
• Google Search Console
• Google Ads / Meta Ads
• Email Marketing
• Marketing Automation
• Experience marketing technology products or services

Candidate Profile

• Thinks independently and takes ownership.
• Can convert a business objective into a marketing strategy.
• Is comfortable working without constant supervision.
• Has strong written and verbal communication skills.
• Can understand technology and simplify complex technical information.
• Has strong content creation and storytelling abilities.
• Can independently create routine marketing content and creatives.
• Is comfortable using AI tools for marketing productivity.
• Has a strong sense of branding and presentation.
• Can plan, execute, measure and improve marketing initiatives.

Experience & Qualification

Bachelor's degree in Marketing, Mass Communication, Business, Management or a related field.

2 to 4 years of relevant experience in Brand Marketing, Digital Marketing, Content Marketing or B2B Marketing.

Candidates with strong hands‑on experience and a demonstrable portfolio may also be considered.