Inbound Marketing Specialist- Vertoz

Vertoz; Gurgaon; On-site; INR 600,000 - 900,000; Full time

Job summary

Vertoz is seeking a hands-on digital/growth marketer with 2–4 years of experience to lead content, SEO, paid campaigns, social media, and analytics initiatives. The role involves managing campaigns independently, creating compelling blogs and LinkedIn content, and turning technical AdTech topics into accessible writing.

The ideal candidate will craft content strategies, optimize landing pages, build backlinks, and report on performance across channels. Exposure to B2B SaaS and AI tools is a plus.

Qualifications

• 2–4 years of experience in digital or growth marketing.
• Strong writing and content creation skills.
• Working knowledge of SEO and link-building.
• Hands-on experience running paid campaigns.
• Experience with analytics and performance reporting.
• Exposure to AdTech, programmatic, iGaming, or B2B SaaS is a plus.
• Knowledge of Canva/Figma is an advantage.
• Familiarity with HubSpot or similar automation tools.
• Comfortable using AI tools for marketing and content creation.

Responsibilities

• Content and thought leadership: Plan and write blogs, LinkedIn carousels, and long‑form content for IncrementX and IngeniousPlex.
• Own the content calendar and maintain a consistent publishing rhythm.
• Turn technical AdTech topics into clear, engaging, and human writing.

Skills

Content creation

SEO

Paid campaigns

Analytics

Social media

Writing

Tools

Canva

Figma

HubSpot

AI tools

Job description

What we want:

We’re looking for a hands‑on digital/growth marketer with 2–4 years of experience, strong writing skills, and practical experience across content, SEO, paid campaigns, social media, and analytics. The ideal candidate should be comfortable managing campaigns independently and have a strong understanding of performance marketing. Exposure to AdTech, B2B SaaS, Canva/Figma, HubSpot, or AI tools will be an added advantage.

Who we are:

Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here .

What you will do:

• Content and thought leadership: Plan and write blogs, LinkedIn carousels, and long‑form content for IncrementX and IngeniousPlex.
  Own the content calendar and maintain a consistent publishing rhythm.
  Turn technical AdTech topics into clear, engaging, and human writing.
• SEO and backlinks: Handle on‑page and basic technical SEO.
  Conduct keyword research and execute outreach and link‑building to grow quality backlinks.
  Optimize content for AI and generative search, not only traditional SEO.
• Paid campaigns: Plan and run paid campaigns on Google, Reddit, Quora, and retargeting channels.
  Support user‑acquisition and demand‑generation campaigns for IncrementX and IngeniousPlex.
  Build and test landing pages and continuously improve conversion rates.
  Monitor campaign performance and optimize budgets, audiences, and creatives.
• Social and reporting: Grow our LinkedIn presence and manage organic social media activities.
  Track performance across channels and report what is working.
  Support webinar, podcast, newsletter, and other content initiatives when required.

Requirements

• 2–4 years of experience in digital or growth marketing.
• Strong writing and content creation skills.
• Working knowledge of SEO and link‑building.
• Hands‑on experience running paid campaigns.
• Experience with analytics and performance reporting.
• Exposure to AdTech, programmatic, iGaming, or B2B SaaS is a plus.
• Knowledge of Canva/Figma is an advantage.
• Familiarity with HubSpot or similar automation tools.
• Comfortable using AI tools for marketing and content creation.