Brand Manager in cosmetic Industry

Cosmos Group; Ahmedabad District; On-site; INR 480,000 - 720,000; Full time

Job summary

Cosmos Group is looking for a Brand Manager in Ahmedabad to develop and execute brand strategies for the cosmetic industry. You will manage product lifecycles, oversee marketing campaigns, and conduct market research.

The ideal candidate has 7-10 years of experience in brand management, strong skills in digital marketing, and an ability to lead cross-functional teams. A competitive salary and growth opportunities await you.

Qualifications

• 7 - 10 years of experience in skincare/cosmetics brand management.
• Strong communication, creativity, and aesthetic sense.
• Expertise in digital marketing and social media strategy.

Responsibilities

• Develop and execute brand strategies and marketing plans.
• Manage product lifecycle from ideation to launch.
• Plan and execute integrated marketing campaigns.
• Conduct market research and competitor analysis.
• Monitor brand performance and marketing KPIs.

Skills

Branding

Business Strategy

Digital Marketing

Product Marketing

Social Media

Strategic Planning

Education

Marketing

Job description

#### Brand Manager in cosmetic IndustryAdmoreGender: BothExperience: 7 - 10 YearsLocation: AHMEDABAD CITY-AHMEDABADSalary: Rs. 480000 - 720000 Lakhs Per AnnumKey Skill: Branding , Business Strategy, Digital Marketing, Product Marketing, Social Media, Strategic PlanningQualification: MARKETINGIndustry: All IndustriesJob Function: Marketing , Advertising , MR , PR , Media PlanningRole: Brand Manager ## Brand Manager – Roles & Responsibilities (Brief)### Key Roles & Responsibilities* Develop and execute brand strategies, annual marketing plans, and product positioning to strengthen brand identity and market presence.* Manage end-to-end product lifecycle including product ideation, coordination with R&D, packaging development, branding, and product launches.* Plan and execute integrated marketing campaigns across digital, social media, influencer marketing, and offline channels.* Conduct market research, competitor analysis, and consumer trend tracking to identify business growth opportunities.* Monitor brand performance, sales trends, customer insights, and marketing KPIs to improve profitability and market share.* Manage marketing budgets, promotional spends, and support P&L objectives through cost-effective planning.* Collaborate closely with sales teams for trade promotions, retailer engagement, and marketing support for D2C and retail channels.* Oversee social media platforms, website content, and brand communication to maintain a strong and consistent brand image.* Coordinate with cross-functional teams including R&D, packaging, creative agencies, and vendors for smooth project execution.* Ensure innovative, aesthetically appealing, and consumer-focused branding aligned with skincare/cosmetic industry trends.### Required Skills* Strong experience in skincare/cosmetics brand management.* Excellent communication, creativity, and aesthetic sense.* Strong analytical and market research skills.* Expertise in digital marketing and social media strategy.* Ability to handle multiple product launches and campaigns simultaneously.* Strong leadership, coordination, and project management skills.