Brand Manager

HealthKart; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

HealthKart is seeking a Senior Brand Manager to lead NPD and brand growth across wellness and nutrition brands. You will own end-to-end product development, pricing, and launches while uncovering consumer needs and market opportunities.

Collaborate with R&D, marketing, packaging, supply chain, and analytics to drive profitability and category performance. The role requires hands-on experience with D2C/wellness products and a strong bias for action, paired with data-driven decision making to

Qualifications

• 2–5 years of experience in Brand Management / Product Marketing / Product Management.
• Mandatory: D2C / Wellness / Fitness / Nutrition / Consumer Product experience.
• Strong hands-on experience in NPD and product launches.
• Strong understanding of consumer insights, product, pricing, packaging and GTM.
• Entrepreneurial mindset with ownership, analytical thinking and bias for action.

Responsibilities

• Own end-to-end NPD from ideation, formulation and packaging to pricing and launch.
• Identify consumer needs, market trends and whitespace opportunities.
• Develop product propositions, positioning and go-to-market strategies.
• Drive category and product performance through consumer and market insights.
• Work closely with R&D, Marketing, Packaging, Supply Chain, Sales and Analytics teams.
• Own key revenue and profitability metrics for the portfolio.
• Track competition and identify opportunities to strengthen the product portfolio.

Skills

Brand Management

Product Marketing

Product Management

NPD

GTM strategies

Analytical thinking

Ownership

Bias for action

Consumer insights

Job description

About the Role:We are looking for an energetic and consumer-focused Senior Brand Manager to drive NPD and brand growth for HealthKart’s wellness and nutrition brands.

Key Responsibilities

• Own end-to-end NPD from ideation, formulation and packaging to pricing and launch.
• Identify consumer needs, market trends and whitespace opportunities.
• Develop product propositions, positioning and go-to-market strategies.
• Drive category and product performance through consumer and market insights.
• Work closely with R&D, Marketing, Packaging, Supply Chain, Sales and Analytics teams.
• Own key revenue and profitability metrics for the portfolio.
• Track competition and identify opportunities to strengthen the product portfolio.

What We're Looking For:

• 2–5 years of experience in Brand Management / Product Marketing / Product Management.
• Mandatory: D2C / Wellness / Fitness / Nutrition / Consumer Product experience.
• Strong hands-on experience in NPD and product launches.
• Strong understanding of consumer insights, product, pricing, packaging and GTM.
• Entrepreneurial mindset with strong ownership, analytical thinking and bias for action.