Brand Manager

INDO CHATS PRIVATE LIMITED; Kolkata District; On-site; INR 150,000 - 210,000; Full time

Job summary

INDO CHATS PRIVATE LIMITED is seeking a senior brand manager to own end-to-end brand strategy for a consumer app/Mobile platform. You will partner with the Brand Creative Manager to execute positioning, ensure consistency across products and partner materials, and drive tracking across initial markets.

The role requires 5+ years in brand management, strong cross-functional collaboration, and experience shaping brand strategy for multi-market, multi-language platforms.

Qualifications

• 5+ years of hands-on brand management in consumer app or FMCG/consumer brand.
• Comfortable owning the function end-to-end with limited hand-holding.
• Strong understanding of brand strategy, positioning, and tracking methodology.
• Experience managing brand consistency across a multi-market, multi-language platform.
• Experience building brand strategy for messaging, social, or fintech platforms.

Responsibilities

• Own brand strategy and positioning execution in partnership with Brand Creative Manager.
• Ensure brand consistency across product marketing and partner-facing materials.
• Lead brand tracking awareness, consideration, sentiment across Phase 1 launch markets.
• Manage brand guideline governance as the platform expands into new feature verticals.
• Support competitive positioning work against named competitor platforms.

Skills

Brand management

Brand strategy

Positioning

Brand tracking

Cross-functional collaboration

Startup experience

Job description

Responsibilities

• Own brand strategy and positioning execution in partnership with our Brand Creative Manager
• Ensure brand consistency across product marketing and partner-facing materials
• Lead brand tracking awareness consideration sentiment across our Phase 1 launch markets
• Manage brand guideline governance as the platform expands into new feature verticals
• Support competitive positioning work against named competitor platforms

Requirements

• Minimum 5 years of relevant, hands‑on experience in brand management for a consumer app or FMCG/consumer brand
• Comfortable owning the function end-to-end with limited hand-holding
• Strong understanding of brand strategy, positioning, and tracking methodology
• Experience managing brand consistency across a multi-market, multi-language platform
• Comfortable partnering closely with Creative and Product teams
• Experience building brand strategy for a messaging, social, or fintech platform
• Familiarity with the Indian consumer market and diaspora audiences
• Prior experience as an early brand hire at a startup