Brand Manager

Capital Now; Hyderabad; On-site; INR 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Health insurance for you and family

Professional growth opportunities

Collaborative work environment

Job summary

Capital Now in Hyderabad seeks a dynamic Brand Manager to lead our marketing campaigns, brand strategy, PR and creative initiatives. You will shape our brand identity, drive digital and offline campaigns, and guide a talented marketing team to deliver measurable growth.

A strong mix of creativity, strategy and leadership is essential. The ideal candidate has 2–5 years in brand/marketing, fintech or tech experience, with excellence in communication, content creation, data analytics, and campaign

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Communications or related field; Master’s preferred.
• 2–5 years of brand/marketing experience, fintech or tech preferred.
• Proven track record of leading successful marketing campaigns and brand strategies.
• Experience with social media strategy, content creation, and digital marketing.
• Exceptional creative and strategic thinking skills.
• Strong leadership and project management capabilities.
• Excellent communication, writing, and presentation skills.
• Knowledge of data analytics and marketing tools to measure campaign success and ROI.
• Solid understanding of digital marketing platforms, social media, SEO, and content marketing.

Responsibilities

• Lead strategic brand campaigns across platforms, aligned with company goals.
• Manage and optimize campaigns to boost brand awareness, loyalty and acquisition.
• Create a cohesive brand identity and voice for digital and offline channels.
• Drive integrated marketing strategies to grow brand engagement and perception.
• Guide the digital marketing team to maximize campaign ROI.
• Collaborate with creative team for on-brand, compelling content.
• Work with copywriters to produce high-quality organic blog content.
• Provide guidance to social media on engaging brand content.
• Analyze social media trends and metrics to refine strategies.
• Lead public relations initiatives and media relationships.
• Identify strategic partnerships to expand brand reach in fintech.
• Monitor market trends and customer insights to inform strategies.
• Mentor marketing team to foster creativity and accountability.

Skills

Brand management

Marketing strategy

Leadership

Social media strategy

Content creation

Analytics

Communication

Education

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Tools

Marketing tools

SEO knowledge

Analytics tools

Job description

Capital Now is a leading fintech company specializing in digital lending solutions. We are committed to leveraging cutting-edge technology to provide accessible, flexible, and fast financing options to salaried employees pan India. As we continue to expand our presence in the digital financial services space, we are looking for an innovative and dynamic Brand Manager to join our team and help shape and strengthen our brand identity.
We are seeking a highly motivated and results-driven Brand Manager who will spearhead our marketing campaigns, brand strategy, public relations, and creative initiatives. The ideal candidate should be passionate about branding, love taking initiative, and enjoy bringing innovative ideas to life. This role requires a blend of creativity, strategy, and leadership skills to guide our digital marketing team, craft compelling brand messages, and enhance our overall brand perception in the market.

Key Responsibilities:

• Lead the development and execution of strategic brand campaigns across various platforms, ensuring alignment with company goals and target audience.
  
• Manage and optimize marketing campaigns to enhance brand awareness, loyalty, and customer acquisition.
  
• Create a cohesive brand identity and voice that resonates across digital and offline channels.
  
• Spearhead the creation and execution of integrated marketing strategies that drive brand growth, engagement, and positive brand perception.
  
• Guide the digital marketing team in optimizing campaigns across social media platforms, ensuring maximum ROI in line with campaign objectives.
  
• Collaborate with the creative team to develop visually compelling and on-brand content for marketing initiatives.
  
• Work closely with copywriters to ensure high-quality organic blog content that resonates with the target audience.
  
• Provide guidance to the social media manager on creating engaging content and building brand perception across various digital platforms.
  
• Analyze and assess social media trends to drive engagement and increase brand visibility, leveraging platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
  
• Monitor, track, and report on social media metrics, campaign performance, and digital trends to refine strategies for maximum impact.
  
• Lead and manage public relations initiatives, building and maintaining relationships with media outlets to enhance the brand’s visibility and reputation.
  
• Identify and pursue strategic partnerships and collaborations to promote the brand and expand its reach in the fintech and lending space.
  
• Continuously evaluate market trends, competitor activity, and customer insights to inform brand strategies
  
• Proactively identify new opportunities for brand development, digital innovation, and marketing initiatives.
  
• Bring fresh, innovative ideas to the table that push the boundaries of traditional branding and digital marketing.
  
• Work closely with cross-functional teams, including product, customer experience, and sales, to ensure consistency in brand messaging and market positioning.
  
• Mentor and guide the marketing team, fostering a culture of creativity, accountability, and innovation.
  

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Master’s degree preferred.
  
• 2-5 years of experience in brand management, marketing, or related roles, preferably in the fintech, digital lending, or tech industry
  
• Proven track record of leading successful marketing campaigns and brand strategies.
  
• Experience with social media strategy, content creation, and digital marketing.
  
• Exceptional creative and strategic thinking skills.
  
• Strong leadership and project management capabilities.
  
• Excellent communication, writing, and presentation skills.
  
• Knowledge of data analytics and marketing tools to measure campaign success and ROI
  
• Strong understanding of digital marketing platforms, social media, SEO, and content marketing.
  

Personal Attributes:

• A passion for branding and marketing.
  
• Highly proactive with a strong sense of ownership and accountability.
  
• Creative, innovative, and willing to challenge the status quo.
  
• Collaborative mindset with the ability to work cross-functionally and lead teams.
  
• Detail-oriented with a strong focus on execution and results.aigns.
  
• Thriving work culture.
  
• Training & Development.
  

Why Join Us

• CapitalNow is a growth company that looks for team members to grow with it. We offer a generous total rewards package,dynamic work environment, a diverse and inclusive culture, and an energizing atmosphere for professional development.
  
• No matter the location or the role, every CapitalNow employee shares one galvanizing mission: To democratize access to credit and make financial services simple, transparent, and accessible to every Indian.
  

What Can You Expect From Us

• Health insurance coverage for you and your family
  
• Comprehensive health insurance for you and your family.
  
• Opportunities for professional growth and career advancement.
  
• A collaborative and inclusive work environment that values diversity.
  

Capital Now is committed to fostering a diverse and inclusive workplace. We encourage applicants of all backgrounds and identities to apply, and we strive to create an environment where everyone can thrive.