Brand Manager

Marc Salon & Beauty Equipments; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Marc Salon & Beauty Equipments in India seeks an experienced Brand Manager to own the brand's marketing direction and drive digital growth. The role blends brand strategy, campaign management, content thinking, and team leadership to build a strong MARC identity across channels.

You will plan and execute campaigns, manage agencies, analyze performance, and align with sales and product teams to ensure cohesive brand positioning. Located on-site in Manesar with 8–10 years of experience.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 8-10 years of relevant experience in brand management, digital marketing, or integrated marketing.
• Strong understanding of brand strategy and digital marketing.
• Experience managing creative teams/agencies will be an advantage.

Responsibilities

• Develop and execute the overall brand strategy in alignment with business objectives.
• Maintain consistency in the brand's visual identity and messaging across platforms.
• Plan and manage digital campaigns, monitor performance and optimize ROIs.
• Coordinate with sales and product teams to ensure consistent brand positioning.
• Lead agencies and external creative teams to deliver campaigns on time.
• Track brand performance metrics and propose improvements.

Skills

Brand strategy

Digital marketing

Campaign management

Content thinking

Team leadership

Analytics & reporting

Social media

Communication

Project management

Influencer marketing

Education

Bachelor's degree in Marketing / Business Administration

Tools

Shopify

WordPress

CRM systems

Email marketing tools

Job description

Marc Salon & Beauty Equipments is a leading salon furniture manufacturer in India, known for producing high-quality salon and spa furniture under the MARC brand. The company offers a comprehensive range of products, including salon chairs, barber chairs, shampoo stations, facial beds, hair care equipment, beauty equipment, and spa furniture. Marc supports both new salon setups and renovations, providing modern designs and durable solutions tailored to professional salon environments. With a wide selection of accessories, the company aims to help partners build efficient, stylish, and customer-focused spaces.

Designation: Brand Manager

Department: Marketing

Reports To: MD & COO

Experience: 8-10 Years

Timing: 9:30 am-6:30 pm

About the Role

We are looking for a dynamic and result-oriented Brand Manager who can take ownership of the brand's overall marketing direction while driving its digital growth.

The ideal candidate will be a strong combination of brand strategist, digital marketer, campaign manager, content thinker, and team leader. You will be responsible for building a consistent and compelling brand identity across channels, planning and executing digital campaigns, managing agencies/creative teams, monitoring performance, and ensuring marketing activities contribute to measurable business growth.

The Brand Manager will be responsible for developing and executing brand strategies that strengthen the MARC brand in the salon and beauty equipment market. This full-time, on-site role based in Manesar includes planning and managing marketing campaigns, overseeing brand messaging across digital and offline channels, and coordinating with sales and product teams to ensure consistent brand positioning. The Brand Manager will analyze market trends, customer insights, and competitor activity to identify opportunities for brand growth. Day-to-day tasks include supervising content and creative development, managing external agencies and vendors, monitoring brand performance metrics, and supporting product launches and promotional activities.

The role requires both creative thinking and analytical decision-making - someone who can understand the brand, identify opportunities, create impactful campaigns, and then measure what actually works.

Key Responsibilities

• - Develop and execute the overall brand strategy in alignment with business objectives.
• - Maintain consistency in the brand's visual identity, tone of voice, messaging, positioning, and communication across all platforms.
• - Identify opportunities to strengthen brand awareness, recall, perception, and market positioning.
• - Develop brand campaigns, seasonal campaigns, product launches, promotional campaigns, and other marketing initiatives.
• - Conduct competitor and market analysis to identify trends, opportunities, and gaps.
• - Work closely with the design and content teams to ensure all communication is aligned with brand guidelines.
• - Ensure the brand maintains a premium, differentiated, and consistent presence across online and offline touchpoints.
• - Develop and maintain brand guidelines wherever required.
• - Track brand performance and provide recommendations for improvement.

Required Skills & Qualifications

• - Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• - 8-10 years of relevant experience in brand management, digital marketing, performance marketing, or integrated marketing.
• - Strong understanding of brand strategy and digital marketing.
• - Strong knowledge of social media platforms and content marketing.
• - Strong analytical and reporting skills.
• - Excellent communication and presentation skills.
• - Strong project management and organizational abilities.
• - Ability to manage multiple campaigns and deadlines simultaneously.
• - Strong creative thinking with a commercial mindset.
• - Experience managing creative teams/agencies will be an advantage.

Preferred Skills

• - Experience with B2B, B2C, e-commerce, consumer products, lifestyle, beauty, fashion, or manufacturing brands.
• - Experience handling both Indian and international markets.
• - Understanding of influencer and creator marketing.
• - Experience with marketing automation, CRM, email marketing, and remarketing.
• - Basic understanding of graphic design/video/content production.
• - Experience with Shopify, WordPress, or other CMS platforms.
• - Familiarity with AI-powered marketing and creative tools.