Brand Manager

THE BARE BAR; Bengaluru; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

The Bare Bar is seeking a Brand Manager to lead brand strategy, content, and marketing execution. You will work closely with the founder and creative team in a high-ownership role to build a brand from the ground up.

Responsibilities include driving brand strategy, product launches, influencer partnerships, and cross-functional leadership to grow revenue across D2C channels and marketplaces, while tracking ROI and brand health.

Qualifications

• 4-7 years of brand marketing experience, preferably in D2C, beauty or consumer brands.
• Proven ability to build and scale brands across digital channels and marketplaces (Amazon, Nykaa, etc.).
• Strong understanding of consumer behavior, category dynamics, and modern marketing channels.
• Data-driven mindset; able to translate metrics (CAC, LTV, ROI) into decisions.
• Experience leading product launches and go-to-market strategies.

Responsibilities

• Set brand strategy, positioning, and messaging aligned with business goals.
• Lead content, campaigns, and storytelling with the Creative Lead to drive performance.
• Own GTM for new product launches and category expansions; collaborate with R&D, operations, and sales.
• Build partnerships, influencer collaborations, and community programs for long-term value.
• Track campaigns, brand health, and ROI; optimize CAC and LTV with performance teams.
• Own brand contribution to revenue; coordinate with sales, production, and external partners.

Skills

Brand Strategy

Content Marketing

Go-to-Market

Influencer Partnerships

Performance Marketing

D2C & Marketplaces

Data-driven

Job description

The Bare Bar is a clean, high-performance body care brand built for Indian conditions.

We formulate and manufacture all our products in-house, in small batches - combining natural ingredients with performance-driven formulations designed for heat, humidity, and everyday use.

Role Description

We are looking for a Brand Manager to lead brand strategy, content, and marketing execution, while working closely with the founder and creative team.

This is a high-ownership role - ideal for someone who wants to build a brand from the ground up.

Key Responsibilities

Brand Strategy & Positioning

• Drive overall brand strategy, positioning, and messaging aligned with business goals
• Build and evolve clear category narratives across deodorants, soaps, and body care
• Ensure consistency across all brand touchpoints (digital, packaging, offline, and marketplaces)
• Develop a deep understanding of consumer behavior, category trends, and competitive landscape
• Conduct market and consumer research to identify growth opportunities
• Translate insights into actionable brand and product strategies

Content, Campaigns & Storytelling

• Conceptualize and lead marketing campaigns, product launches, and founder-led storytelling
• Work closely with the Creative Lead (design, photography, video) to bring ideas to life
• Ensure all content aligns with brand strategy and drives performance, not just aesthetics

Product Launches & Go-To-Market

• Own go-to-market strategy for new product launches and category expansions
• Work closely with R&D, operations, and sales teams to ensure seamless execution
• Ensure launches are differentiated, well-timed, and commercially effective

Partnerships & Community

• Build and scale influencer collaborations, brand partnerships, and community-led initiatives
• Focus on creating meaningful, long-term brand associations

Performance, Brand Health & ROI

• Track performance across campaigns, channels, and categories
• Monitor brand health metrics (awareness, engagement, perception)
• Work with performance marketing to improve CAC and LTV
• Use data to continuously refine brand and content strategy

Business & Growth Ownership

• Own brand contribution to revenue, growth, and category performance
• Work with sales and operations on demand planning, forecasting, and inventory alignment
• Ensure marketing efforts translate into tangible business outcomes

Cross-functional Leadership

• Coordinate across marketing, sales, e-commerce, production, and external partners
• Ensure smooth execution across teams and timelines

Qualifications

• 4-7 years of experience in brand marketing, preferably in D2C, beauty, personal care, or consumer brands
• Proven experience in building and scaling brands across digital channels and marketplaces (Amazon, Nykaa, etc.)
• Strong understanding of consumer behavior, category dynamics, and modern marketing channels
• Data-driven mindset with the ability to interpret performance metrics (CAC, LTV, ROI) and translate them into actionable decisions
• Experience working on product launches and go-to-market strategies