Brand Manager

TAAS Partners; Gurugram District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

TAAS Partners is seeking a Marketing professional to partner with the Specialty Pharma business, driving awareness, adoption and growth across portfolios. You will build plans focused on awareness, education, consideration and conversion, while understanding the customer journey across specialty medicines and removing barriers to discovery and trust.

The role requires leading GTM strategy and execution across channels—platform, CRM, social, performance marketing and offline— with strong

Qualifications

• 3–5 years of experience in brand building, category marketing or growth marketing.
• Strong ownership mindset and comfort driving initiatives end-to-end.
• Ability to work across multiple portfolios, shifting priorities and fast-paced timelines.
• Strong balance of creative thinking and analytical rigor.
• Ability to translate business priorities and customer insights into clear marketing plans.
• Structured problem solving and strong stakeholder management skills.

Responsibilities

• Act as the marketing partner for Specialty Pharma business, helping drive awareness, adoption and growth for the portfolio.
• Build marketing plans for priority therapy areas / portfolios, with a clear focus on awareness, education, consideration and conversion.
• Develop a strong understanding of the customer journey across specialty medicines, including barriers to discovery, trust, access and repeat usage.
• Lead GTM strategy and execution across channels including platform, CRM, social, performance marketing and offline, wherever required.
• Collaborate with cross-functional teams including business, design, content, performance, CRM, product and analytics to bring campaigns and interventions to life.
• Track performance using defined success metrics and drive continuous optimization through post-campaign learnings and business feedback.

Skills

Brand building

Category marketing

Growth marketing

Ownership mindset

Stakeholder management

Analytical thinking

Job description

Client - India's Largest HealthTech Platform

About the Role

The Marketing team works closely with multiple business lines to drive brand and category / service salience, customer acquisition, retention, and overall business growth. The team operates across multiple verticals including Brand, Performance & Digital, CRM, Creative, Social, and Partnerships.

What you will do:

• Act as the marketing partner for Specialty Pharma business, helping drive awareness, adoption and growth for the portfolio
• Build marketing plans for priority therapy areas / portfolios, with a clear focus on awareness, education, consideration and conversion
• Develop a strong understanding of the customer journey across specialty medicines, including barriers to discovery, trust, access and repeat usage
• Lead GTM strategy and execution across channels including platform, CRM, social, performance marketing and offline, wherever required.
• Collaborate with cross-functional teams including business, design, content, performance, CRM, product and analytics to bring campaigns and interventions to life.
• Track performance using defined success metrics and drive continuous optimization through post-campaign learnings and business feedback.

What are we looking for:

• 3–5 years of experience in brand building, category marketing or growth marketing
• Strong ownership mindset with comfort in driving initiatives end-to-end.
• Ability to work across multiple portfolios, shifting priorities and fast-paced timelines.
• Strong balance of creative thinking and analytical rigor.
• Ability to translate business priorities and customer insights into clear marketing plans.
• Structured problem solving and strong stakeholder management skills.

Why join us?

We offer one of the most exciting high-growth environments, combining the legacy strength with the agility and innovation of a startup. Being part of the Marketing team provides a unique opportunity to scale high-impact categories and drive meaningful business growth