Brand Manager

TATA 1 MG; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Tata 1mg, Gurgaon-based, is seeking a Manager for Brand Marketing to partner with the Specialty Pharma business and drive awareness, adoption, and growth across therapies.

You'll build multi-channel marketing plans, understand the patient journey, and collaborate with design, content, CRM, and analytics to execute campaigns and measure impact.

Qualifications

• 3–5 years of experience in brand building, category marketing or growth marketing.
• Ownership mindset with ability to drive initiatives end-to-end.
• Ability to manage multiple portfolios and work in fast-paced timelines.
• Analytical and creative thinking with strong stakeholder management.
• Translate business priorities into clear marketing plans.

Responsibilities

• Act as the marketing partner for Tata 1mg’s Specialty Pharma business, helping drive awareness, adoption and growth for the portfolio.
• Build marketing plans for priority therapy areas / portfolios, with a clear focus on awareness, education, consideration and conversion.
• Develop a strong understanding of the customer journey across specialty medicines, including barriers to discovery, trust, access and repeat usage.
• Lead GTM strategy and execution across channels including platform, CRM, social, performance marketing and offline, wherever required.
• Collaborate with cross-functional teams including business, design, content, performance, CRM, product and analytics to bring campaigns and interventions to life.
• Track performance using defined success metrics and drive continuous optimization through post-campaign learnings and business feedback.

Job description

Position Manager

Job Role – Brand Marketing

Team – Marketing (Brand)

Location – Gurgaon

About Tata 1mg

Tata 1mg is India’s leading digital health platform, trusted by millions of Indians for making healthcare accessible, understandable, and affordable. With over 200 million unique visitors annually, it ranks among the world’s largest healthcare content platforms.Tata 1mg offers integrated healthcare services including ePharmacy, Diagnostics, and eConsultations, along with a growing network of retail stores across India. Tata 1mg leverages its omnichannel network to deliver medicines pan-India across 20K+ pincodes. The company also operates 19 NABL and CAP accredited diagnostic labs and offers at-home diagnostics collection through a dedicated fleet of 1200+ trained phlebotomists across 60+ cities.The organization is also extending its world-class supply chain to support corporates and insurance providers with services such as Occupational Health Centers, Pre-policy medical checks, and Annual health checks. With a strong focus on innovation and accessibility, Tata 1mg continues to redefine healthcare in India, ensuring quality care is always within reach.

Know more about us: https://www.1mg.com/aboutUs

Brief about the Team

The Marketing team works closely with multiple business lines at Tata 1mg to drive brand and category/service salience, customer acquisition, retention, and overall business growth. The team operates across multiple verticals including Brand, Performance & Digital, CRM, Creative, Social, and Partnerships.

What you will do:

• Act as the marketing partner for Tata 1mg’s Specialty Pharma business, helping drive awareness, adoption and growth for the portfolio
• Build marketing plans for priority therapy areas / portfolios, with a clear focus on awareness, education, consideration and conversion
• Develop a strong understanding of the customer journey across specialty medicines, including barriers to discovery, trust, access and repeat usage
• Lead GTM strategy and execution across channels including platform, CRM, social, performance marketing and offline, wherever required.
• Collaborate with cross-functional teams including business, design, content, performance, CRM, product and analytics to bring campaigns and interventions to life.
• Track performance using defined success metrics and drive continuous optimization through post-campaign learnings and business feedback.

What are we looking for:

• 3–5 years of experience in brand building, category marketing or growth marketing
• Strong ownership mindset with comfort in driving initiatives end-to-end.
• Ability to work across multiple portfolios, shifting priorities and fast-paced timelines.
• Strong balance of creative thinking and analytical rigor.
• Ability to translate business priorities and customer insights into clear marketing plans.
• Structured problem solving and strong stakeholder management skills.

Why join us?

Tata 1mg offers one of the most exciting high-growth environments, combining the legacy strength of the Tata brand with the agility and innovation of a startup. Being part of the Marketing team provides a unique opportunity to scale high-impact categories and drive meaningful business growth using Tata 1mg’s strong ecosystem and capabilities.

Disclaimer

Tata 1mg is proud to be an Equal Opportunity Employer.

All employment decisions at Tata 1mg are made without discrimination, harassment, or less favorable treatment based on age, color, physical ability, ethnic origin, nationality, religion, gender, family status, marital status, prenatal status, gender reassignment, or sexual orientation.

All decisions are based on business needs, job requirements, competence, and merit.