Brand Manager

Iliveconnect; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Iliveconnect is looking for a Brand Manager to lead personal and institutional branding initiatives in Delhi NCR. The role requires a digitally savvy professional who can drive branding across platforms and collaborate with internal teams.

The ideal candidate will oversee content, PR, events and campaigns, shaping a strong brand narrative while tracking performance metrics and optimizing reach in a fast-paced healthcare domain.

Qualifications

• 3–7 years of experience in branding or digital marketing.
• Digital marketing, social media, PR, content creation and personal branding knowledge.
• Healthcare communication and networking understanding is a plus.

Responsibilities

• Personal Brand Building: develop and execute a strong personal branding strategy for a senior medical professional.
• Institutional Branding: strengthen the organisation's visibility, reputation and positioning.
• Digital & Social Media: create monthly content strategies and a video-first approach for YouTube and short-form platforms.
• PR & Media Relations: build proactive media pitches and secure interviews across TV, print, and digital media.
• Events & Brand Opportunities: identify conferences, summits, awards and networking opportunities.
• Content & Thought Leadership: convert medical expertise into engaging digital content and thought leadership.
• Strategy, Execution & Analytics: set KPIs, track metrics and report performance to management.

Job description

Job Description Brand Manager

Position: Brand Manager
Location: Delhi NCR
Experience: 3–7 years
About the Role

We are looking for a young, highly driven, motivated and digitally savvy Brand Manager to lead personal branding and institutional brand-building initiatives.

The ideal candidate should have a strong understanding of digital marketing, social media, PR, content creation, personal branding, healthcare communication and networking.

This role requires someone who is proactive, opportunity-oriented and highly execution-focused someone who actively identifies new platforms, events, media opportunities, collaborations and innovative ways to increase visibility and build a strong brand presence.

The candidate will have access to and work closely with the existing internal creative, content and digital teams for execution.

Key Responsibilities

1. Personal Brand Building

• Develop and execute a strong personal branding strategy for a senior medical professional.
• Establish the individual as a credible medical expert, thought leader and public voice.
• Build and strengthen presence across YouTube, Instagram, LinkedIn, Facebook, X and other relevant platforms.
• Develop a consistent brand identity, communication style and content strategy.
• Identify opportunities for interviews, podcasts, webinars, conferences, panel discussions and speaking engagements.
• Build relationships with journalists, media professionals, healthcare influencers and relevant networks.

2. Institutional Branding

• Develop and execute digital and PR strategies for the healthcare institution.
• Strengthen the organisation's visibility, reputation and positioning.
• Identify opportunities for campaigns, partnerships, events and collaborations.
• Promote doctors, services, technology, achievements and patient-care initiatives through compelling content.
• Ensure consistency in brand messaging across digital and offline platforms.

3. Digital & Social Media

• Develop monthly and quarterly content strategies.
• Drive a strong video-first strategy, particularly for YouTube and short-form platforms.
• Work with the internal team to create reels, videos, educational content, articles, graphics and campaigns.
• Monitor social-media trends and identify new platforms and content formats.
• Track audience growth, engagement and overall digital performance.

4. PR & Media Relations

• Develop and execute a proactive PR strategy.
• Identify opportunities for TV, print, digital media, podcasts and online interviews.
• Develop media pitches, press releases and thought-leadership opportunities.
• Build and maintain relationships with journalists, editors and media professionals.
• Monitor media coverage and identify opportunities for greater visibility.

5. Events & Brand Opportunities

• Proactively identify conferences, summits, medical events, awards, panel discussions, podcasts, webinars and networking opportunities.
• Explore speaking, sponsorship, partnership and branding opportunities.
• Maintain an events and opportunity calendar.
• Identify relevant collaborations with corporates, healthcare organisations, institutions, universities and professional networks.

6. Content & Thought Leadership

• Convert medical expertise into simple, engaging and credible digital content.
• Develop content around healthcare awareness, preventive care, patient education, medical innovation and relevant healthcare topics.
• Develop YouTube content, LinkedIn thought leadership, articles, blogs and other relevant formats.
• Work closely with the internal content team to ensure high-quality and consistent output.

7. Strategy, Execution & Analytics

• Develop monthly brand-building plans with clear objectives and KPIs.
• Track reach, engagement, audience growth, media mentions, video views, leads and other relevant metrics.
• Prepare regular performance reports for management.
• Continuously experiment with new digital channels, content formats and brand-building opportunities.

Ideal Candidate

We are looking for someone who is:

• Highly driven, ambitious and self-motivated
• Energetic, creative and passionate about brand building
• Strong understanding of the digital ecosystem
• Well-versed with social-media trends and digital marketing
• Strong understanding of PR and media relations
• Excellent communication and networking skills
• Comfortable working with senior leadership and medical professionals
• Proactive in identifying opportunities and building relationships
• Strong in execution and follow-through
• Comfortable working in a fast-paced environment
• Able to leverage an existing internal team effectively

Desired Experience

5–7 years of relevant experience in areas such as:

• Personal branding
• Digital marketing
• Healthcare marketing
• PR & communications
• Doctor/medical professional branding
• Founder/CXO personal branding
• Social media and content strategy
• Corporate/institutional branding
• Media relations

Experience in building the personal brand of a doctor, healthcare professional, founder, CXO or public personality will be an added advantage.

Key Success Metrics

The candidate will be expected to deliver measurable growth in:

• Personal brand visibility
• Social-media presence and audience growth
• YouTube growth and video reach
• Media coverage and PR mentions
• Podcast and interview opportunities
• Speaking and conference opportunities
• Strategic collaborations
• Institutional digital visibility
• Thought-leadership positioning
• Overall brand recognition and credibility

What We Are Looking For

We are not looking for someone who only manages social-media posts. We are looking for a brand builder and opportunity creator who can think strategically, understand the digital world, build networks, identify opportunities and drive execution with the support of the existing team.