Marketing Executive

Criterion Tech; Dadri; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Criterion Tech is seeking a dynamic marketing and business development professional to establish and strengthen our brand in the Digital Health and Digital Therapeutics market. You will build awareness among doctors, clinics, hospitals, and healthcare professionals, and convert relationships into qualified opportunities.

The role involves organizing doctor engagement programs, conducting product demonstrations, and collaborating with the marketing team on digital campaigns.

Qualifications

• Master's degree in Marketing, Business Administration, Healthcare Management, Life Sciences, Pharmacy, or a related field.
• 25 years of relevant experience in healthcare marketing, sales, business development, or HealthTech.
• Experience interacting with doctors and clinics is strongly preferred.

Responsibilities

• Establish and strengthen the company's brand in Digital Health / Digital Therapeutics.
• Identify and engage doctors, clinics, hospitals, and healthcare stakeholders.
• Conduct outbound calls, meetings, presentations, and product demonstrations.
• Develop opportunities from initial contact through demonstration, proposal, negotiation, closure, and onboarding.
• Build relationships that drive customer acquisition, referrals, and revenue.

Skills

Brand building

Market development

Networking

Sales skills

Presentation skills

Relationship building

Education

Master's degree in Marketing, Business Administration, Healthcare Management, Life Sciences, Pharmacy

Job description

Role Objective

The primary objective of this role is to establish and strengthen the company's brand in the Digital Health and Digital Therapeutics market, while generating qualified business opportunities and converting healthcare providers into customers.

The candidate will act as an important brand ambassador of the company and will build awareness, credibility, and relationships with doctors, clinics, hospitals, healthcare professionals, and other healthcare stakeholders.

Brand Building & Market Development

• Support the development and establishment of the company's brand presence in the Digital Health and Digital Therapeutics market.
• Build awareness of the company's products, solutions, capabilities, and value proposition among doctors, clinics, hospitals, and healthcare professionals.
• Develop and maintain relationships with key doctors, opinion leaders, clinic owners, hospital decision-makers, and healthcare influencers.
• Identify and participate in relevant healthcare conferences, exhibitions, seminars, webinars, workshops, and networking events.
• Organize and support doctor engagement programs, product demonstrations, awareness sessions, and healthcare events.
• Develop a strong network of healthcare professionals who can become customers, users, advocates, or referral partners.
• Work with the marketing team to develop digital campaigns, LinkedIn campaigns, email campaigns, healthcare content, presentations, brochures, and other promotional materials.
• Collect market feedback and identify opportunities to improve the company's positioning and messaging.
• Track competitor activities and market developments and provide insights for improving brand strategy.
• Help establish the company as a credible and trusted Digital Health / Digital Therapeutics solution provider.

Sales & Business Development

• Identify and qualify potential doctors, clinics, hospitals, and healthcare organizations.
• Conduct outbound calls, meetings, presentations, and product demonstrations.
• Understand customer requirements and present relevant solutions.
• Develop opportunities from initial contact through demonstration, proposal, negotiation, closure, and onboarding.
• Maintain regular follow-up with prospective customers.
• Achieve agreed sales and revenue targets.
• Develop opportunities for cross-selling, upselling, referrals, and long-term partnerships.

Doctor & Clinic Engagement

• Establish regular communication with doctors and healthcare providers.
• Explain the clinical, patient-engagement, operational, and commercial benefits of the company's solutions.
• Encourage doctors and clinics to evaluate, adopt, and recommend appropriate digital health solutions.
• Build strong relationships that result in customer acquisition, referrals, repeat business, and brand advocacy.

Success Profile

The successful candidate will be expected to contribute to three key outcomes:

1. BRAND

Build awareness, credibility, and recognition of the company among healthcare professionals.

2. RELATIONSHIPS

Develop a strong network of doctors, clinics, hospitals, and healthcare decision-makers.

3. REVENUE

Convert market relationships and opportunities into customers and sustainable revenue.

Candidate Profile

• Master's degree in Marketing, Business Administration, Healthcare Management, Life Sciences, Pharmacy, or a related field.
• 25 years of relevant experience in healthcare marketing, sales, business development, or HealthTech.
• Experience interacting with doctors and clinics is strongly preferred.
• Experience in Digital Health, Digital Therapeutics, Healthcare SaaS, Medical Devices, Pharmaceuticals, or related healthcare solutions is desirable.
• Strong networking, communication, presentation, negotiation, and relationship-building skills.
• Comfortable with field sales, doctor meetings, networking events, and market development activities.
• Entrepreneurial mindset with the ability to build a market and brand rather than simply manage an existing customer base.
• Strong ownership, initiative, persistence, and target orientation.