Social Media Executive

Prime; New Delhi; On-site; INR 300,000 - 600,000; Full time

Job summary

PrimeMeds Pvt. Ltd. is seeking a creative Social Media Executive to manage and grow our online presence across LinkedIn, Instagram, Facebook and YouTube, with a focus on medical equipment and healthcare products.

You will design posts, reels, and promotional content, plan a content calendar, and coordinate with the Sales & Marketing Team to generate leads. Freshers with strong skills are welcome; immediate joining preferred.

Qualifications

• 0–5 years of experience in social media or digital marketing.
• Freshers with strong social media/content-creation skills may apply.
• Interest in medical equipment and healthcare industry.

Responsibilities

• Manage company social media accounts including LinkedIn, Instagram, Facebook and YouTube.
• Create attractive posts, reels, videos, product presentations and promotional content.
• Develop content related to medical equipment, healthcare products and hospital solutions.
• Design basic creatives using Canva, Photoshop or similar tools.
• Write professional captions, hashtags and product descriptions.
• Plan and maintain a weekly/monthly social media content calendar.
• Upload and schedule posts regularly.
• Promote new products, medical equipment and company activities.
• Coordinate with the Sales & Marketing Team to create lead-generation campaigns.
• Monitor comments, messages and inquiries received through social media.
• Identify potential business leads and forward qualified inquiries to the sales team.
• Track social media performance, reach, engagement, leads and follower growth.
• Research healthcare industry trends, competitors and relevant social media content.
• Support digital marketing campaigns and paid advertisements when required.
• Maintain a professional MNC-style brand image across all digital platforms.

Skills

Instagram

Facebook

LinkedIn

YouTube

Canva

Photoshop

CapCut

English writing

Creative thinking

Video content

Digital marketing

MS Office

Healthcare interest

Tools

Canva

Photoshop

CapCut

Job description

JOB DESCRIPTION

Social Media Executive Medical Equipment & Healthcare

Company: PrimeMeds Pvt. Ltd.Location: Laxmi Nagar, New DelhiWebsite: www.primemeds.comDepartment: Marketing & Digital MediaEmployment Type: Full-Time

Position Overview

PrimeMeds Pvt. Ltd. is looking for a creative, energetic and digitally savvy Social Media Executive to manage and grow the company's online presence across social media platforms. The candidate will be responsible for creating professional healthcare-related content, promoting medical equipment and products, generating engagement and supporting the company's sales and marketing activities.

Key Responsibilities

• Manage company social media accounts including LinkedIn, Instagram, Facebook and YouTube.
• Create attractive posts, reels, videos, product presentations and promotional content.
• Develop content related to medical equipment, healthcare products, diagnostic equipment and hospital solutions.
• Design basic creatives using Canva, Photoshop or similar tools.
• Write professional captions, hashtags and product descriptions.
• Plan and maintain a weekly/monthly social media content calendar.
• Upload and schedule posts regularly.
• Promote new products, medical equipment, company activities, exhibitions and customer installations.
• Coordinate with the Sales & Marketing Team to create lead-generation campaigns.
• Monitor comments, messages and inquiries received through social media.
• Identify potential business leads and forward qualified inquiries to the sales team.
• Track social media performance, reach, engagement, leads and follower growth.
• Research healthcare industry trends, competitors and relevant social media content.
• Support digital marketing campaigns and paid advertisements when required.
• Maintain a professional MNC-style brand image across all digital platforms.

Required Skills

• Good knowledge of Instagram, Facebook, LinkedIn and YouTube.
• Knowledge of Canva / Photoshop / CapCut or similar content-creation tools.
• Good English writing and communication skills.
• Creative thinking and strong visual sense.
• Basic knowledge of digital marketing and social media analytics.
• Ability to create short-form video/Reels content.
• Good knowledge of MS Office and internet research.
• Interest in medical equipment and healthcare industry will be an advantage.

Experience

0–5 years of experience in social media, digital marketing, content creation or a related field.

Freshers with strong social media/content-creation skills may also apply.

Key Performance Indicators (KPIs)

• Growth in social media followers and engagement.
• Number and quality of leads generated.
• Content reach and impressions.
• Regularity and quality of posts/reels.
• Website and social media traffic.
• Response time to customer inquiries.
• Growth of the company's digital brand presence.

Preferred Candidate

A candidate who is creative, proactive, well-presented, digitally active and interested in healthcare/medical technology, with the ability to convert technical medical information into simple and attractive social media content.

Salary: As per experience and capability
Joining: Immediate / NegotiableRole & responsibilities