Senior Marketing Manager

Michael Page; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Michael Page is seeking a senior marketing leader to own end-to-end brand, content, and digital strategy for healthcare services. You will drive B2B marketing and brand growth across international markets from Bengaluru.

You will manage the corporate website, SEO, content creation, campaigns, and events; oversee agencies and vendors; collaborate with stakeholders to generate leads and strengthen market presence.

Qualifications

• Bachelor's degree in Marketing, Communications, or Business Administration; MBA preferred.
• 8–12 years of proven experience in B2B healthcare marketing.
• Experience in planning and managing marketing campaigns.
• Demonstrated experience managing creative, digital, and MarCom agencies.
• Experience in website management and digital marketing.
• Excellent knowledge of healthcare content development and visual design principles.

Responsibilities

• Lead and execute the company's global brand strategy and positioning initiatives, with a focus on increasing visibility in international healthcare markets.
• Ensure brand consistency across all marketing, communication, and digital channels.
• Own and manage the corporate website, including content updates, SEO, user experience, and performance optimization.
• Develop and oversee marketing content such as case studies, whitepapers, brochures, presentations, blogs, and digital campaigns.
• Drive integrated marketing communications across online and offline channels.
• Plan and execute conferences, exhibitions, trade shows, webinars, and industry events.
• Manage external agencies, creative partners, and vendors to deliver high-quality marketing programs.
• Collaborate with business stakeholders to support lead generation, brand growth, and strategic marketing objectives.

Skills

Brand strategy

B2B marketing

Digital marketing

Campaign management

SEO & UX

Content creation

Agency management

Education

Bachelor's degree in Marketing/Communications

MBA preferred

Tools

Google Analytics

CMS

CRM tools

Job description

• Own end-to-end brand, content, and digital strategy
• Drive B2B marketing and brand strategy in healthcare

About Our Client

The organisation is a fast-growing healthcare services company providing B2B teleradiology solutions to hospitals and healthcare providers

Job Description

• Lead and execute the company's global brand strategy and positioning initiatives, with a focus on increasing visibility in international healthcare markets.
• Ensure brand consistency across all marketing, communication, and digital channels.
• Own and manage the corporate website, including content updates, SEO, user experience, and performance optimization.
• Develop and oversee marketing content such as case studies, whitepapers, brochures, presentations, blogs, and digital campaigns.
• Drive integrated marketing communications across online and offline channels.
• Plan and execute conferences, exhibitions, trade shows, webinars, and industry events.
• Manage external agencies, creative partners, and vendors to deliver high-quality marketing programs.
• Collaborate with business stakeholders to support lead generation, brand growth, and strategic marketing objectives.

The Successful Applicant

We're looking for someone who has:

• Bachelor's degree in Communication, Marketing, or Business Administration. MBA preferred.
• 8-12 years of proven experience in B2B healthcare marketing
• Experience in planning and managing marketing campaigns.
• Demonstrated experience managing creative, digital, and MarCom agencies
• Experience in website management and digital marketing.
• Excellent knowledge of healthcare content development and visual design principles

What's on Offer

• A permanent role in Bengaluru.
• Opportunities to work in the healthcare sector.
• Scope to make an impact through innovative marketing.