Brand Manager

Gopalan Enterprises; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Gopalan Enterprises in Bengaluru invites a dedicated Brand Manager to lead content, campaigns and offline marketing. The role spans content planning, multichannel campaigns and coordination of ATL/BTL activities across locations.

You will manage the brand calendar, collaborate with designers and agencies, and ensure alignment with brand positioning. The ideal candidate will bring strong brand sensibility, project management skills and the ability to drive campaigns from concept to performance

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• Retail industry experience preferred

Responsibilities

• Brand & Content Management: Develop and manage the monthly Brand & Content Calendar across IG, FB, YouTube, LinkedIn and other platforms.
• Campaign Management: Plan and execute monthly, seasonal and project-specific marketing campaigns with clear briefs and timelines.
• Offline / ATL & BTL Activities: Plan and execute offline marketing initiatives across Grham Interiors locations, including events and activations.
• Brand Partnerships & Activations: Identify collaborations, influencer activations, and coordinate with internal teams for launches.
• Marketing Planning & Coordination: Maintain annual/monthly Marketing Activity Calendar and coordinate across Marketing, Sales, Design, Digital and Business teams.
• Performance & Reporting: Track content and campaign KPIs, prepare monthly performance reports and post-campaign learnings.

Skills

Brand management

Content management

Campaign planning

Offline marketing

ATL/BTL coordination

Vendor management

Education

Bachelor's degree in Marketing/Business

Job description

Job Title

Brand Manager Content, Campaigns & Offline Marketing

Experience

4-6 Years

Location

Gopalan Innovation Mall, Bangalore

Company

Gopalan Enterprises

Position Summary

Gopalan Enterprises is looking for a creative, organized and execution-focused Brand Manager to lead the brand's content, campaign planning and offline marketing initiatives. The role will be responsible for developing the brand calendar, managing content across channels, planning and executing marketing campaigns, and coordinating ATL/BTL and other offline brand activities across locations.

Candidate will be looking after our brands such as Grham Interiors, Gopalan Metals, Box Bites,Kaapikathe, Go-PestX. Cinemas Go-Bowl.

The ideal candidate should have strong brand sensibility, excellent project management skills and the ability to take campaigns from concept planning execution performance review.

Key Responsibilities

1. Brand & Content Management
   • Develop and manage the monthly Brand & Content Calendar.
   • Plan content themes across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
   • Should be able to travel Across our Locations and Help Manage offline ATL & BTL Activities.
   • Work closely with internal designers, content writers, video teams and external agencies.
   • Ensure all content is aligned with the Grham Interiors brand positioning, tone and visual identity.
   • Manage content requirements for projects, products, offers, customer stories, testimonials and brand initiatives.
   • Identify relevant trends, occasions and opportunities for brand-led content.
   • Review content quality, consistency and timely execution.
2. Campaign Management
   • Plan and execute monthly, seasonal and project-specific marketing campaigns.
   • Develop campaign concepts, communication themes, creatives and execution plans.
   • Coordinate with design, digital, sales and external agencies for end-to-end campaign execution.
   • Prepare campaign briefs with objectives, target audience, key messaging, deliverables and timelines.
   • Ensure campaigns are executed within agreed timelines and budgets.
   • Track campaign performance and prepare post-campaign reviews with key learnings.
3. Offline / ATL & BTL Activities
   • Plan and execute offline marketing initiatives across Grham Interiors locations.
   • Manage ATL, BTL, events, activations, exhibitions, outdoor branding and local marketing initiatives.
   • Coordinate with vendors for printing, fabrication, branding, installations and event execution.
   • Conduct site/location visits to ensure proper execution and brand visibility.
   • Manage vendor negotiations, quotations, timelines and execution quality.
   • Ensure all offline activities maintain consistent brand standards.
4. Brand Partnerships & Activations
   • Identify opportunities for relevant brand collaborations, events and partnerships.
   • Plan influencer, community and local activation opportunities in coordination with the digital team.
   • Support launches, store/location activations and promotional events.
   • Coordinate with internal stakeholders to ensure smooth execution.
5. Marketing Planning & Coordination
   • Maintain an annual and monthly Marketing Activity Calendar.
   • Coordinate activities between Marketing, Sales, Design, Digital and Business teams.
   • Ensure all campaign and content deliverables are completed as per timelines.
   • Maintain campaign documentation, vendor records and activity trackers.
   • Manage multiple campaigns and activities simultaneously.
6. Performance & Reporting
   • Track content and campaign performance across platforms.
   • Review reach, engagement, leads, enquiries and other relevant KPIs.
   • Prepare monthly Brand & Campaign Performance Reports.
   • Conduct post-campaign analysis and recommend improvements.
   • Ensure marketing activities are measured against defined objectives.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, Communications or related field.

Candidates from Retail industry are preferred