Digital Marketing Executive

Gopalan Enterprises; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Gopalan Enterprises is seeking a Digital Marketing Executive to plan, implement and optimize comprehensive digital campaigns for Gopalan Malls and related verticals.

The role covers social media, performance marketing, SEO/SEM, influencer collaborations, and CRM-driven engagement to drive awareness, footfall, and customer acquisition.

Qualifications

• Bachelor’s degree or equivalent in marketing/communications/business admin.

Responsibilities

• Plan and execute end-to-end digital marketing campaigns for mall events and brand initiatives.

Skills

Digital Marketing

Social Media Marketing

Performance Marketing

SEO

SEM

Content Marketing

Analytics

Campaign Planning

Communication

Education

Bachelor's Degree in Marketing/Communications/Business Administration

Tools

Meta Ads Manager

Google Ads

Google Analytics

YouTube Ads

CRM tools

Job description

Job Description

Digital Marketing Executive / Manager (45 Years Experience)

Position Title

Digital Marketing Executive

Department

Retail Marketing

Location

Richmond Road Gopalan Group, Bengaluru

Experience Required

4-5 Years in Digital Marketing, Social Media Marketing or Performance Marketing.

Role Overview

The Digital Marketing Executive / Manager will be responsible for planning, executing, and optimizing digital marketing campaigns for Gopalan Malls and other business verticals.

The role requires driving awareness, engagement, customer acquisition, and footfall through strategic use of digital platforms, social media channels, performance marketing, influencer collaborations, and customer engagement tools.

Key Responsibilities

Digital Marketing & Campaign Management

• Plan and execute end-to-end digital marketing campaigns for mall events, promotions, activations, festivals, and brand initiatives.


• Develop digital strategies to ensure campaigns reach the right target audience and generate maximum engagement.


• Create and manage monthly digital marketing calendars aligned with business objectives.


• Monitor campaign performance and optimize strategies to improve ROI.

Social Media Management

• Manage and grow all social media platforms including Instagram, Facebook, YouTube, LinkedIn, X (Twitter), and emerging platforms.


• Create engaging content, reels, stories, videos, and promotional posts.


• Coordinate with designers, videographers, and agencies to produce high-quality digital content.


• Monitor audience interactions and ensure timely responses to customer queries and feedback.

Performance Marketing

• Execute and manage paid advertising campaigns across Meta, Google, YouTube, and other digital platforms.


• Optimize ad spends, targeting, and audience segmentation to maximize reach and conversions.


• Track campaign performance through analytics and reporting tools.

Customer Acquisition & Footfall Generation

• Develop innovative digital initiatives to increase mall footfall and customer participation in events and promotions.


• Utilize CRM tools, WhatsApp marketing, SMS marketing, email campaigns, and other customer outreach platforms.


• Create strategies to improve customer retention and repeat visits.

Influencer & Partnership Marketing

• Identify and collaborate with influencers, content creators, media partners, and digital communities.


• Execute influencer campaigns to amplify brand visibility and event promotions.


• Track and measure influencer campaign performance.

Website & SEO Management

• Ensure website content remains updated and optimized.


• Implement SEO best practices to improve online visibility and search rankings.


• Work closely with development teams to improve website performance and user experience.

Analytics & Reporting

• Track KPIs including reach, engagement, impressions, lead generation, website traffic, and footfall impact.


• Prepare weekly and monthly performance reports with actionable insights.


• Present campaign results and recommendations to management.

Required Skills & Qualifications

• Bachelor& Degree in Marketing, Communications, Business Administration, or related field.


• 4-5 years of proven experience in Digital Marketing.


• Strong understanding of Social Media Marketing, Performance Marketing, SEO, SEM, and Content Marketing.


• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, YouTube Ads, and CRM tools.


• Experience in managing influencer marketing campaigns.


• Excellent communication and content planning skills.


• Strong analytical and reporting capabilities.


• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Preferred Experience

• Experience in Retail, Shopping Malls, Entertainment, Hospitality, Real Estate, Marketing Agency or Lifestyle Brands.


• Knowledge of video marketing, reel creation, and emerging digital trends.


• Familiarity with marketing automation and customer engagement platforms.

Key Performance Indicators (KPIs)

• Growth in social media followers and engagement.


• Increase in digital reach and campaign impressions.


• Event registrations and participation generated through digital channels.


• Increase in mall footfall attributable to digital campaigns.


• Lead generation and customer database growth.


• Website traffic and conversion improvements.ROI on paid marketing campaigns.


• Successful execution of event and promotional campaigns.

Why Join Gopalan Group?

• Opportunity to work with one of Bengaluru's most recognized brands.


• Exposure to large-scale retail, entertainment, and lifestyle marketing campaigns.


• Dynamic work environment with opportunities for innovation and growth.


• Ability to create measurable impact on customer engagement and business performance.

[e-mail]

8884440490