Marketing Manager

Staffington Global; Chennai District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Staffington Global in India seeks a Marketing Manager to drive visibility, footfall, revenue and customer engagement through integrated marketing initiatives. The role includes developing annual plans, digital and performance campaigns, and offline activations across Bengaluru and Karnataka.

You will build local partnerships with businesses, communities, tourism stakeholders and influencers, coordinate with creative, social media, PR and business teams, manage the budget, and provide actionable

Qualifications

• Total 5–9 years of marketing experience in consumer brands.
• Minimum 4 years in Chennai and Tamil Nadu markets.
• MBA preferred; non-MBA candidates require at least 7 years of experience.

Responsibilities

• Drive visibility, footfall, revenue, and customer engagement through integrated marketing.
• Develop and execute annual marketing plans and campaigns.
• Lead digital, performance, and offline activations across Bengaluru and Karnataka.
• Build local partnerships with businesses, communities, tourism stakeholders, and influencers.
• Manage budget, optimize ROI, and report insights to management.

Skills

Regional market knowledge

Tamil language

English language

Influencer marketing

Creative mindset

Data-driven

Stakeholder management

Communication skills

Customer experience

Education

Bachelor’s degree in Marketing, Business Administration, Communications

MBA preferred

Job description

The Marketing Manager will be responsible for driving the visibility, footfall, revenue, and customer engagement through integrated marketing initiatives. The role involves developing and executing annual marketing plans, digital and performance campaigns, and offline/BTL activations across Bengaluru and Karnataka, including launches, festivals, attractions, and special events.

The role will also focus on building local partnerships with businesses, communities, tourism stakeholders, influencers, and regional events, while collaborating with creative, social media, PR, and business teams. The incumbent will manage the marketing budget, optimise campaign ROI, track key performance metrics, and provide actionable insights to management.

Total 5–9 years of experience in marketing in consumer-facing brands with exposure to

Digital as well as Offline marketing, and with minimum of 4 years experience in the

Chennai and Tamil Nadu market.

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field. MBA preferred.
• For MBA candidates, minimum 5 years experience mandatory & for non-MBA minimum 7 years experience mandatory

Skills & Attributes:

• Strong understanding of regional markets and consumer behavior
• Well-versed with Tamil and English
• Understanding of local creator economy & influencer marketing trends
• Creative, data-driven, and highly organized
• Excellent communication and stakeholder management skills
• Passion for innovations, entertainment and customer experience